UPDATE: Nick@Nite has announced in a trailer that they'll start to air The Goldbergs from Monday 18th September 2017!
Before there were parenting blogs, trophies for showing up and peanut allergies, there was a simpler time called the '80s. For geeky 11-year-old Adam (Sean Giambrone), these were his wonder years, and he faced them armed with a video camera to capture all the crazy. The Goldbergs are a loving family like any other -- just with a lot more yelling. Mom Beverly (Wendi McLendon-Covey, Bridesmaids) is a classic "smother," an overbearing, overprotective matriarch who rules this brood with 100% authority and zero sense of boundaries. Dad Murray (Jeff Garlin, Daddy Day Care) is gruff, hot-tempered and trying to parent without screaming. Sister Erica (Hayley Orrantia) is 17, hot, terrifying and not one to mess with. Barry (Troy Gentile) is 16, an overly emotional teen with severe middle child syndrome. Adam (Sam Giambrone) is the youngest, a camera-wielding future director who's crushing on an older woman. Rounding out the family is beloved grandfather Al "Pops" Solomon (Academy Award nominee George Segal, Just Shoot Me), the wild man of the clan, a shameless Don Juan who's schooling Adam in the ways of love. When Pops buys a new sports car and offers his Caddy to middle child Barry, it's enough to drive this already high-strung family to the brink of chaos. Each episode is narrated by Patton Oswalt (King of Queens).
The series takes place in Jenkintown, Pennsylvania, and is loosely based on the showrunner's - Adam F. Goldberg - own childhood, during which he videotaped events, many of which are re-enacted throughout the program, and shown at the end of each episode. The series regularly makes references about Nickelodeon, including devoting one episode to Nickelodeon's iconic 1980's game show, Double Dare.
Headed into its fifth season on ABC, the show was recently renewed for two more 24-episode seasons. Overall, The Goldbergs is the third-highest rated comedy in the key demographic of adults 18-49 on broadcast television, behind only The Big Bang Theory and Modern Family. The show will open in broadcast syndication on Monday 11th September 2017.
The Goldbergs is produced by Sony Pictures Television, and premiered on Tuesday 24th September 2013 on ABC.
In addition to Nick@Nite and TV Land, The Goldbergs will also air on CBS’ Pop TV.
To celebrate The Goldbergs' upcoming debut on Nick@Nite, nickatnite.com has unveiled the networks official The Goldbergs show webpage, which includes animated GIFs from the show.
On broadcast TV, The Goldbergs is sold in more than 98% of the country, with Tribune Media serving as the show’s launch group in major markets.
They Love the ’80s
“It’s a good family show that feels like a multi-cam sitcom, even though it’s single-cam,” Sean Compton, president of strategic programming and acquisition, Tribune Media told Broadcasting & Cable. “It offers great family values that reflect the demographic that we appeal to. Anyone who’s in their 40s or 50s, this was your life, this is where you grew up.
“But my kids also watch the show and if I watch it with them, they laugh their butts off because the show puts me in my place.”
Tribune is putting The Goldbergs in strong time periods across the country. On WPIX New York, the show will likely air as a double run in access, while on WGN Chicago it will be double run in late fringe. On WPHL Philadelphia, the market where the show is set, The Goldbergs will air in access or prime, Compton said.
“It’s the No. 1 show with family co-viewing,” said John Weiser, president, distribution, Sony Pictures Television. “People needed a fresh sitcom and this really felt like a great option.”
To promote the show, SPT is doing several activations both nationally and locally.
It’s making available to stations a 30-minute preview that introduces viewers to the show, its characters and its premise. The episode is narrated by Patton Oswalt and offers lots of funny moments and side by sides in which scenes from the show are compared to creator Adam F. Goldberg’s actual home video.
“The marketing impetus is that The Goldbergs in syndication is mostly on non-ABC affiliates, so we wanted to be able to demonstrate to those audiences what was special about the show and the characters,” SPT president and chief marketing officer Sheraton Kalouria said.
The special — assembled by SPT’s marketing department and overseen by senior VP, creative services Jim Vescera — will be available to affiliates starting Sept. 1 until Sept. 11. It runs for 30 minutes, and includes seven minutes of local advertising inventory. Along with fun scenes from the show, it also includes bumpers with Goldbergs trivia questions.
Beyond the “Mother of All Promos,” as Kalouria jokingly calls the special, Sony also is teaming up with Tribune in local markets to promote the program.
In New York and Chicago, Sony is rolling back gas prices at one select station in each market to what gas cost in the ’80s. In New York, street teams will give away Goldbergs-branded Rubik’s Cubes at both Grand Central Terminal and Penn Station, and 16 Handles yogurt shops will be set up with retro flavors.
Taking the Pitch to Philly
The show’s setting of Philadelphia will center a whole day around The Goldbergs, culminating with Adam Goldberg’s real brother, Barry, throwing out the first pitch before a Phillies game at Citizens Bank Park to the actor who plays him, Troy Gentile.
“My brother Barry is completely beside himself and stressed out about this and tortured,” said Goldberg. “He’s been sending us videos of him throwing the ball. He’s not worried that he won’t make the plate, however, he’s worried that his throw is too powerful.”
For Goldberg, it’s just more fodder for the series. “We are going to do an episode in which Barry wins a radio contest and has to throw out a pitch and totally melts down. That’s the main reason I’m going to Philly. We’re doing 24 episodes a year, so anything that gives me material for an episode is worth it.”
H/T: ToonZone Forums /@kanc (I, II, III); Additional sources: Wikipedia, TheFutonCritic.com, Yahoo7 (Australia), Mashable UK, delorean.com; Big thanks to PinkiePie97 for spotting the premiere date typo!
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