Reporting to Pamela Kaufman, President and Chief Marketing Officer (CMO) of consumer products, Castro will serve as the liaison for all global fashion collaborations that pair Nick’s IP with trendsetting designers and brands. Additionally, Castro will continue to oversee specialty and department store retail accounts, executing the brand’s exclusive campaigns and working to broaden Nickelodeon’s in-store footprint.
Nickelodeon x Love Tribe apparel line for Macy's
Most recently, Castro served as Nick SVP of retail development for Nickelodeon. In his former role, the 14-year Viacom veteran was tasked with overseeing all specialty, e-commerce and emerging accounts including Toys “R” Us and Amazon. He also worked closely with more than 30 accounts’ key merchant and marketing groups to ensure consistent placement of Nick’s licensed products in every relevant category. In recent years, he helmed programs like “Paw Patrol’s Adventure Beach” at TRU, a JoJo Siwa apparel and accessories line at Claire’s and a Nick ‘90s fashion program at Macy’s, among other key merchandising statements.
In July, the kids network promoted two team members to the Vice President (VP) level on its project management team. Jamie Edelstein was named VP of creative operations, advertising project management at Nickelodeon Group, while Cheryl Konieczko was named VP of franchise creative project management. Both Edelstein and Konieczko continue to report to Eric Squires, SVP of creative operations and project management.
In additional Nickelodeon retail news:
- Toys "R" Us has named Cra-Z-Art's Nickelodeon Deluxe Slimy Creations! Slime Making Kit, along with Rusty Rivets Rivet Lab, the Cool Maker JoJo Siwa Bow Maker, the Shimmer & Shine Magical Light-Up Genie Palace, the PAW Patrol Sea Patroller, and the Power Rangers Ninja Steel Lion Fire Fortress Zord 20 inch Action Figure in their 2017 Holiday Hot Toy List!
In the UK, Addo's Nickelodeon EXPERImake has been nominated for Best Science Toy in the MadeForMums 2017 Toy Awards! “We are very excited to have been shortlisted in these awards," said Amelia Naylor, product development and marketing executive at Addo. "With EXPERImake only just being available to buy at The Entertainer we are thrilled that these prestigious awards have recognised the huge amount of work that we have put into this line. The Nickelodeon license is the perfect tie in for our Science Brand and the Sludge and Slime set is sure to be a big seller in store for us this Autumn. Let’s hope it will be a winner in the made For Mums Toy Awards too!”
More Nick: NVCP Partners With EU.Promotions For First Pan-Regional Retail Loyalty Deal!
Sources: Kidscreen (I, II), License! Global; Additional source: ToysRUs.com, ToyNews,.
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