Nickelodeon USA has picked up the broadcast rights to Mattel's brand-new 60-minute Enchantimals television special, inspired by the toy company's popular new brand franchise of the same name, and will premiere the TV special on the networks top-performing preschool channel, Nick Jr. USA, in November 2017!
The Enchantimals are a group of lovable girls (who are half animal) who have a special bond with their animal best friends, and even share some of the same characteristics. Each character is complete with her animal sidekick with whom they share unbreakable bond of friendship and a ritual celebrating their unique traits and personalities. Together, the animal besties live in a fantastical world where fun and adventure are right around every corner, using their abilities and compassion to maintain balance, peace and harmony amongst all living things, and proving that friendship makes anything possible! In the brand-new Enchantimals movie, fans will see the characters and stories from the toy line come to life.
Mattel launched Enchantimals in August 2017 with the release of the brand's first wave of toys at major retailers around the world. The toy line —targeting girls ages four to seven — includes 14 small dolls and three playsets ranging in price from US$8.99 to US$34.99 apiece. Additionally, ancillary products including plush, role-play ear/tail combinations and face tattoo cosmetics from licensing partner Just Play are rolling out this fall. Enchantimals product inspires stories of friendship, empathy and compassion towards all living things, and fans will have fun discovering new characters and collecting them all. The franchise celebrates the special bond between kids and animals, as pets are often a child's very first bestie.
The core characters of Enchantimals are:
- Felicity Fox & Flick: Felicity is quick, clever and completely curious about anything and everything. Felicity and Flick love to go exploring together, especially to places they have never been to before.
- Danessa Deer & Sprint: Danessa is the shy and quiet type whose actions speak louder than her words. Danessa and Sprint's favorite game is to race each other through the forest to see who is the fastest.
- Sage Skunk & Caper: Sage has a mind as quick as her feet and she's an ace problem solver. When Sage and Caper aren't working on a new song together, they're usually planning some elaborately clever prank.
- Bree Bunny & Twist: Bree is always up to her ears in creative do-it-yourself projects. Bree and Twist are like twin fountains of bubbling creativity. No one has more fun making something together than they do.
- Patter Peacock & Flap: Patter is proud of her fashionable feathers, and she loves to encourage her friends to be proud too. Patter may not have the best singing voice, but when she teams up with Flap their songs are always belted out in perfect harmony.
In addition to the toy line and TV special airing on Nick Jr., the fantastical world of the Enchantimals will also come alive in a variety of short-form YouTube content. Fans can also follow along on the Enchantimals journey on YouTube, Instagram and Facebook. Fans can find out more about online at enchantimals.com.
Inspired by the animal aesthetic featured in social media filters, such as Instagram’s popular canine selfie feature, Enchantimals joins the Mattel girl's portfolio of well-known brands offering products and engaging storylines that ignite imaginative play.
Original source: Kidscreen (II); Additional sources: PRNewswire, Animation World Network.
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