Revenues in the same period grew to €52.8 million, according to the recently approved financial report, whose results were published by business daily ItaliaOggi.
The highest contribution came from Nickelodeon (€13.7 million), followed by MTV (€12.7 million) and Comedy Central (€10 million).
Most of the revenue comes from advertising as well as from content supply agreements with Sky Italia, TIM Vision and Vodafone TV.
Viacom Italia operates numerous TV channels in Italy, aired both on digital satellite (Nickelodeon, Comedy Central are exclusive to pay-TV platform Sky Italia) and digital terrestrial (Paramount Channel, VH-1).
The broadcaster is forecasting an increase in advertising revenue during 2017, especially due to the success of the Paramount Channel that brought in €6.2 million.
According to ItaliaOggi, Viacom Italia has long been exploring the possibility of acquiring new terrestrial TV channels and reinforcing its presence in Italy by launching new FTA channels.
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.
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Original source: Advanced Television.
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