“We are so excited to launch the magical new Ben & Holly toys from Jazwares at Target,” said Joan Grasso, Senior Vice President, Licensing, North America, eOne Family. “We’ve had great success with Jazwares as master toy licensee for Peppa Pig and we’re thrilled to extend our partnership with this exceptional range that will let children create their own enchanting Ben & Holly-inspired adventures.”
The Ben & Holly’s Little Kingdom toy line features a range of playthings to spark a child’s imagination, while enhancing their fine motor skills. In addition to the new toys launching this season, the first Ben & Holly book, The Magical Tale of Ben and Holly (Scholastic), will make its debut at Target stores nationwide in October. The story book introduces readers to the magical world of Ben & Holly’s Little Kingdom, including Ben the elf, Holly the fairy and their friend Gaston the Ladybird.
The Ben & Holly’s Little Kingdom toy range from master toy licensee Jazwares targets kids aged 3 to 5, and features items such as the Royal Car with Holly and Nanny Plum, a purple automobile equipped with Holly and Nanny Plum figures that fit into the seats.
Other products launching as part of the initial rollout include the Little Castle with Holly, Daisy and Poppy, a two-story playset with four rooms; the Magic Movers Four-Pack featuring four-inch buggies, each including its own non-removable figure; the Royal Family Five-Figure Pack, which includes King and Queen Thistle, Princess Holly, Daisy and Poppy figures; the Fairy Tea Party, a playset that comes with Holly and Violet figures and two unique accessories; and the World of Ben and Holly Single Packs featuring different figures such as Holly and her mirror, Ben and his horn and more.
Ben & Holly’s Little Kingdom follows Holly, a young fairy princess who is still learning how to fly and whose magic doesn’t always go quite according to plan. Her best friend, Ben the Elf, doesn’t have wings or do magic, but he, like all elves, are very good at making things, especially toys. They live in the Little Kingdom, a tiny land where flowers and grass rise above the tallest towers. The series is targeted to children ages 3-6 and appeals equally to boys and girls.
Commissioned by Nick Jr. UK, Ben & Holly’s Little Kingdom airs in more than 130 countries, including the US (Nick Jr.), Canada (Treehouse), the UK (Channel 5, Nick Jr.), Australia (ABC), Spain (Clan TVE), Italy (RAI), Brazil (TV Cultura) and Mexico (Televisa). The series is created by British animation studio Astley Baker Davies (Peppa Pig).
More Nick: eOne Unveils New Partners For "Ben & Holly's Little Kingdom"!
Sources: Gifts & Dec, Licensing.biz, TVKIDS, Kidscreen.
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