Nickelodeon is concerned about the health, well-being and development of children all around the world. День, когда пора играть 2017 aims to remind everyone how important outdoor exercise is, and how having fun outdoors and being in touch with nature nurtures better physical, emotional and cognitive development in children.
On Sunday 20th August 2017, Nickelodeon will go dark on-air for six hours between 12:00-18:00 to encourage children across Russia to go outside into the fresh air and play with their family and friends, whether in a garden, in a park or at a playground.
To celebrate kids' love of play, Nickelodeon will also be holding special "День, когда пора играть" events in Krasnodar (Краснодаре) and Nizhny Novgorod (Нижнем Новгороде), in which kids can take part in fun games, sports competitions, creative master classes, meet and greets with their favourite Nickelodeon stars, and much more! There will also be a cosy lounge just for parents!
Online at igraem.nickelodeon.ru, kids can find out День, когда пора играть 2017, find out about exciting local events and activities they can attend on День, когда пора играть 2017, and enter Nickelodeon's exclusive contest by telling Nickelodeon how they like to play! Winners will receive a aweslime Nickelodeon fidget spinner!
Fans are also invited to share how they're playing on День, когда пора играть by sharing photos and videos on social media with the hashtag #ДеньКогдаПораИграть!
Worldwide Day of Play is part of Nickelodeon’s global ongoing health and wellness efforts and continues the network’s legacy of promoting positive messages to its viewers. 2017 to date, Nickelodeon has held WWDoP events in Argentina, Colombia, Belgium, Mexico, Brazil and the Netherlands with upcoming activations slated to take place in Germany, the Philippines, Poland and Russia.
День, когда пора играть 2017 is sponsored by ИНТЕРАКТИВНОЕ ТВ РОСТЕЛЕКОМ ИНТЕРАКТИВНОЕ ТЕЛЕВИДЕНИЕ, ИНТЕРАКТИВНОЕ ТВ, РОСТЕЛЕКОМ, and УПРАВЛЕНИЕ ПРОСМОТРОМ.
Original source: https://vk.com/nickelodeonru (I, II, III); Additional source: Wikipedia (I, II).
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