JAKKS Pacific Extends Partnership with Saban Brands for Power Rangers
August 09, 2017 06:00 AM Eastern Daylight Time
Suit Up…It’s Morphin Time! (Graphic: Business Wire)
SANTA MONICA, Calif.--(BUSINESS WIRE)--Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced it has extended its licensing agreement with Saban Brands, LLC for its iconic property, Power Rangers, which includes the Power Rangers TV series, currently in its 24th season with “Power Rangers Ninja Steel” and the Power Rangers Live Action films, including 2017’s feature film “Saban’s Power Rangers.”
The multi-year agreement includes rights to exclusively manufacture, market, and distribute adult and kids Halloween costumes, accessories, and everyday dress up in the U.S., Canada and Latin America. The partnership also includes seasonal items such as ride-ons, ball pits, indoor furniture and several other seasonal categories in the U.S. and Canada.
"We are thrilled to continue our long-standing partnership with Saban Brands, LLC for its legendary superhero franchise," said Tara Hefter, SVP Global Licensing, JAKKS Pacific. "For 22 years, our line of costumes and everyday dress up have inspired and ‘morphed’ fans into feeling like a superhero. Our new line of seasonal products will bring to life Power Rangers in new ways for fans of all ages to enjoy."
About Saban’s Power Rangers:
Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original “Mighty Morphin Power Rangers” hit series that launched in 1993. Following its introduction, “Power Rangers” quickly became the most-watched children’s television program in the United States and remains one of the top-rated and longest running kids live-action series in television history. The series follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. It is seen in more than 150 markets, translated into numerous languages and a favorite on many key international children’s programming blocks around the world. For more information, visit www.powerrangers.com
About Saban Brands:
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) acquires and develops a world-class portfolio of properties in the entertainment and lifestyle sectors. SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. Saban Brands Entertainment Group (SBEG) develops innovative branded content that resonates with consumers across all media platforms. SBEG’s growing entertainment portfolio of brands includes Power Rangers, Popples, Glitter Force, Cirque du Soleil Junior – Luna Petunia, La Banda and others in development. Saban Brands Lifestyle Group (SBLG) drives major expansion within the company’s diverse portfolio of fashion and lifestyle properties. SBLG’s portfolio currently includes Paul Frank, Macbeth, Mambo and Piping Hot. SB operates a global network of offices in Los Angeles, London and Sydney. For more information, visit www.sabanbrands.com
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a skincare and performance makeup brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
©2017 JAKKS Pacific, Inc. All rights reserved.
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