The toy category is gearing up for expansion, with master toy partner Character Options planning new line extensions for launch in Autumn/Winter 2017 (AW17). The new range will include figure and accessory packs, refreshed five-figure packs, new Royal Limousine and new Thistle Castle playsets.
Character Options is continuing to proactively support its Ben & Holly’s Little Kingdom range this year with significant TV advertising and a new advert for September showcasing the Thistle Castle and Royal Limousine playsets. Since launch, Character has enjoyed strong retail sales for the property and has sold over 800,000 units across its ranges.
This summer eOne is partnering with Naturelly to create a new line of Ben & Holly’s Little Kingdom 'Magic Jelly' pouches that will launch at UK retail in August 2017. Jelly is a recurring theme in the show, and the Magic Jelly is made from natural ingredients in two flavours, Strawberry and Blackberry, inspired by the show’s "The Fruit Harvest" episode . Exclusive on-pack promotions offering hundreds of Ben & Holly’s Little Kingdom goodies including a bicycle, toys, backpacks and DVDs will support the launch.
Katie Rollings, Head of UK Licensing at Entertainment One comments “We’re delighted to be partnering with Naturelly which is such a natural fit for Ben & Holly’s Little Kingdom. This new partnership, and the upcoming product extensions, demonstrate diversification within the brand that is testament to the its enduring popularity and commercial appeal.”
This year will also see the expansion of eOne’s partnership with Jolly Roger for Ben & Holly’s Little Kingdom coin-operated rides. Joining the 200+ rides that are currently located at top-tier retailers and shopping centres, a brand-new ride design will be available from September with an additional 150 new rides expected to be unveiled across the UK.
Meanwhile, the successful Ben & Holly’s Little Kingdom stage show continues to attract audiences, with over 80,000 tickets sold covering 49 venues for the 2017 tour of the UK and Ireland. The tour concludes on Sunday 23rd July 2017.
Commissioned by Nick Jr. UK, Ben & Holly's Little Kingdom is a hit animated preschool series animated by Astley Baker Davies (Peppa Pig). The series airs in over 130 countries worldwide, including Nickelodeon and Nick Jr. channels across the UK & Ireland, Flanders, Norway, Finland, Sweden, Italy, Poland, Russia, Mexico and Brazil, as well as on Channel 5’s Milkshake in the UK.
More Nick: Entertainment One Announces 117 Brand-New Episodes Of "Peppa Pig"!
Sources: Toys 'n' Playthings, Licensing Source, Licensing.biz.
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