In 2016, the Slime Cup series outperformed Nickelodeon’s channel average by 83%
The 15 teams of besties taking part in the Slime Arena were found through online and live auditions. The live auditions returned to Mt Druitt in New South Wales this year and for the first time travelled to Gold Coast through Nickelodeon Australia and New Zealand’s partnership with Tourism and Events Queensland. The competition was open to children aged 9-13.
SLIME CUP premieres at 5.30pm on Friday, 30th June 2017 on Nickelodeon Australia and New Zealand and will feature expanded digital content, including the chance for kids to create their own SLIME CUP course online and opportunities for bespoke integration across multiple platforms.
Double Threat, winning team of SLIME CUP 2016
In SLIME CUP 2017, 15 teams of superstar besties will compete in the Slime Arena and take on a series of larger-than-life inflatable challenges that will test their stamina, strength and stomachs to determine the final four teams. The finale episode will see these four teams compete on an all-new to win the
In the final episode of the six-part series, four teams will compete to win the ultimate prize, the 2017 Nickelodeon SLIME CUP trophy, on a inflatable obstacle extravaganza that has been kept tightly under wraps. Kristy Best will return as host of the series along with a yet-to-be-announced Nickelodeon talent from America.
In 2016, the Slime Cup series outperformed Nickelodeon’s channel average by 83% with grocery buyers, and 25% of children aged 5-12 on STV tuned into watch the competition.
In digital, Slime Cup had almost 100,000 unique visitors over the course of the campaign. Meanwhile, content related to the competition clocked up over three million social impressions on Facebook.
Visit www.slimecup.com.au to create their own SLIME CUP courses, watch short-form clips, play games and see all the behind-the-scenes action!
SLIME CUP 2017 is sponsored by Air Hogs, Nintendo Switch, Sea World Gold Coast, and It's Live! in Queensland.
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Original source: Mediaweek.
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