Boasting over 70 licensees and counting, eOne has secured additional new partners and renewed licensing agreements for new merchandise across a wide range of categories for the global show.
New partners include the likes of American Greetings and Colgate, plus the firm has secured renewals with Fiesta, Tin Box and more.
"Peppa Pig continues to be a well-loved brand in North America. We're excited to extend our existing partnerships and cement new relationships with such an outstanding group of companies for the world’s largest market," said Joan Grasso, Vice President (VP) for licensing North America at eOne Family.
"The upcoming new products will provide Peppa Pig fans with adorable new ways to incorporate their favorite characters, settings and themes from the series into their daily lives."
eOne has negotiated contract renewals with:
- Candlewick (publishing) – US
- DecoPac (cake decorating) – US and Canada
- Fiesta (amusement plush) – US and Canada
- GBG Beauty (bath and personal care) – US
- Penwizard (publishing) – US
- Primary Colors (confectionery/stationery) – US and Canada
- Tin Box (tin ware) – US
New partners include:
- American Greetings (social expressions) – US and Canada
- Colgate (oral care) – US
- Delta (home furnishings) – US
- Innovative Designs (stationery) – US
Expanded placement at mass and support from new channels continues to propel the licensing program for Entertainment One's (eOne) global preschool hit to new heights across the US and Canada. Now with more than 70 licensees and counting, the animated program is one of the top-ranked series on Nick Jr. in the US and popular among kids and families in Canada, where it airs on Treehouse TV.
Earlier this year, the show made its debut on Nick Jr. India and ramped up retail efforts in the region. In March, eOne strengthened its operations in Latin America with a number of new licensing agreements and appointing Bruna Sawada as regional territory manager for Brazil.
The bolstered agreements are part of eOne's plans to double Peppa Pig sales by 2020. Globally, the brand generates more than US$1 billion each year, and has more than 800 licensees.
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Sources: Licensing.biz, License! Global, TVKIDS, Kidscreen, LTW Magazine.
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