The retailer is heavily pushing the initiative via its social media channels, including Facebook and Twitter.
Wissper airs weekdays on Milkshake and Nick Jr. Too, and follows the adventures of a little girl called Wissper who can talk to animals and enter new worlds through portals in her house. The series is created by Dan Good, known for the BBC-hit-series Waybuloo, in a coproduction between his London-based animation studio Absolutely Cuckoo and m4e AG, Telegael (Ireland), Discreet Art Productions (India), and the German BASTEI Media GmbH, a subsidiary of publisher Bastei Lübbe AG.
The licensing programme is being handled by Nickelodeon.
Consumers have the chance to win a bundle of Wissper toys from Simba Smoby every day via the retailer’s Facebook page, just by answering one question.
Toys R Us has a wide range of Wissper toys available in-store and online – with the brand given special positioning on its website. Items include figures, dolls, play-sets, plush and role-play.
NickALive! reported last week on master toy partner Simba Smoby’s plans for the wider toy roll out for Wissper, including a TV drive on Tiny Pop.
More information about can be found at http://wissper.tv, nickjr.co.uk and milkshake.tv.
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Original source: Licensing Source.
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