Regal Academy is a brand-new funny and exciting animated series (26 episodes X 26') from Winx Club creator Rainbow that brings classic fairy tale characters into the modern world. Using a a mixture of comedy, music and innovative animation techniques, the new show takes the familiar world of fairy tales and turns it upside down by adding a delicious and charming twist.
The action takes place through the eyes of Rose Cinderella, a average teenage girl who's as obsessed with shoes as she is fairy tales. But when she finds a key that unlocks a magical new world, she learns that fairy tales are not just in storybooks!
When Rose tumbles into Fairy Tale Land, she discovers something even greater--her own magical family legacy! Her grandmother Cinderella is headmistress of Regal Academy, where five famous fairy tale families come together to teach the next generation of princes and princesses how to become heroes... with a lot of help from their legendary grandparents.
Now Rose and her new best friends – Astoria Rapunzel, Joy Le Frog, Travis Beast, LingLing Iron Fan and Hawk Snowwhite, all of whom belong to the school's founding families – figure out how to fly dragons and outsmart witches, all while learning to use their magic and live up to their famous family names. Can they make the grade?
In Regal Academy season two, fans can continue to follow the fairy-tale adventures of Rose Cinderella and her schoolmates through another school year at Regal Academy.
Created and produced by Rainbow in collaboration with Rai Fiction, Regal Academy debuted in Italy in May 2016 on Rai YoYo and has been sold in more than 120 countries. Nickelodeon acquired the global broadcast rights To Regal Academy in October 2015. It is currently unknown whether Nickelodeon will acquire the global broadcast rights Regal Academy season two.
Rainbow's new IP also has more than 80 licensing agreements to its name.
Giochi Preziosi, is the pan-European master toy licensee for the brand; while Auldey Toys of North America will serve as the North American master toy licensee for the property; Guangdong Alpha Animation & Culture Co., which specialises in both toys and animation, will cover the U.S., Canada and Asia; and Witty Toys, which has a strong reputation in toy production and distribution across more than 20 countries, will manage the rest of the world.
Giochi Preziosi is already developing a range that includes fashion dolls and accessories, play sets and role play toys. A range of dolls will be the first toy line on the market and will launch in Europe.
Building upon the series' success, The Alpha Group will release a full line of fashion dolls and playsets based on Regal Academy in the USA during Fall 2017. Designed for girls five and older, the line spans 14 skus across 7 assortments with a wide range of price points. The toy line was recently showcased at New York Toy Fair in February 2017, during which fans of the show were also able to catch a glimpse of the Regal Academy bus driving around Manhattan.
Other licensees already signed on include Justbridge Entertainment (DVD distribution) and Italian publisher Fabbri Editori (storybooks and activity and novelty formats). Procos has also signed a multi-territory agreement to cover the party-ware category.
Regal Academy is the latest property created and developed by Rainbow, the force behind Winx Club, whose consumer products sales generated more than US$2 billion at global retail last year.
In addition to Regal Academy season two, Rainbow will also showcase Maggie & Bianca Fashion Friends, a live-action show aimed at the tween audience, and 44 Cats, a gender-neutral, CG-animated preschool comedy series at MIPTV 2017.
“Rainbow is showcasing a raft of new series that will appeal to wider audiences than ever,” says Cristiana Buzzelli, the company’s Senior Vice President (SVP) of licensing and acquisitions.
“We are excited to present 44 Cats, a gender-neutral, preschool comedy CGI series that we have been focusing on for a few years now,” adds Buzzelli. “44 Cats is a great character-driven physical comedy with strong story lines based on very powerful musical assets.” The show is about how cats see the world. Key themes include friendship and altruism, and the stories will promote tolerance, diversity and offer important life lessons.
Additional sources: Wikipedia, MIPTV.
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