BUILD-A-BEAR WORKSHOP AND SABAN BRANDS UNVEIL NEW MAKE-YOUR-OWN MIGHTY MORPHIN POWER RANGERS FURRY FRIENDS AND ACCESSORIES
Power Rangers Collection Now Available at buildabear.com, builabear.co.uk and in U.S., Canada and U.K. Build-A-Bear Workshop Stores
LOUIS (March 9, 2017) – Build-A-Bear Workshop, Inc. (NYSE:BBW), an interactive destination where Guests can create personalized furry friends, and Saban Brands, creator of the 24-year Power Rangers franchise, today unveiled two new Make-Your-Own Power Rangers furry friends, as well as an exciting line of costumes, accessories and a sound chip, all based on the original, hit TV series, “Mighty Morphin Power Rangers.” This launch marks the first time Power Rangers furry friends and accessories have been offered at Build-A-Bear Workshop.
Starting today, a Make-Your-Own Power Rangers Red Ranger Bear and a Make-Your-Own Power Rangers Pink Ranger Bear are available at buildabear.com, buildabear.co.uk and in U.S., U.K. and Canada Build-A-Bear Workshop stores.
The complementary Power Rangers costume and accessory line was designed to fit classic Build-A-Bear Workshop furry friends and includes:
* Power Rangers Red Ranger costume (U.S., U.K. and Canada stores; U.S. and U.K. web)
* Power Rangers Pink Ranger costume (U.S., U.K. and Canada stores; U.S. and U.K. web)
* Power Rangers Blue Ranger costume (U.S., U.K. and Canada stores; U.S. and U.K. web)
* Power Rangers Black Ranger costume (U.S. and Canada stores; U.S. and U.K. web)
* Power Rangers Yellow Ranger costume (U.S. and Canada stores; U.S. and U.K. web)
* Power Rangers blaster (U.S., U.K. and Canada stores; U.S. and U.K. web)
* Power Rangers pajamas, slippers and sleeping bag (U.S. and Canada stores; U.S. web)
* Power Rangers “Theme Song” sound chip (Select U.S. and Canada stores; U.S. web)
“The Power Rangers franchise has resonated with fans of all ages around the world for 24 years largely in part because many people see themselves within at least one or all of the Rangers,” said Janet Hsu, chief executive officer, Saban Brands. “With Build-A-Bear Workshop, fans can now use their creativity to further identify and personalize their experience with the Power Rangers.”
“For more than two decades, the Power Rangers franchise has inspired imaginations and spurred creativity in children and young adults,” said Jennifer Kretchmar, chief product officer, Build-A-Bear Workshop. “As we celebrate our 20th year in business, the new Power Rangers collection at Build-A-Bear Workshop will allow original enthusiasts and the next generation of adventure-seeking fans to hug and play with the iconic rangers.”
The collection is launching just weeks ahead of Saban’s Power Rangers, Lionsgate’s highly-anticipated feature film releasing on March 24, 2017. To celebrate, Build-A-Bear Workshop stores will offer Mighty Morphin Power Rangers paper masks to Guests who visit U.S. and Canada locations from March 24 – 26, while supplies last. Guests can also visit buildabear.com/power-rangers to shop the entire collection, watch Power Rangers video clips and find downloadable coloring sheets and activities.
After the hit series “Mighty Morphin Power Rangers” launched in 1993, Saban’s “Power Rangers” quickly became a pop culture phenomenon. The series is one of the longest running and most-watched kids action series in television history, spanning more than 800+ episodes and 24 seasons of “Power Rangers.”
For more information on Power Rangers, visit powerrangers.com and follow the franchise on YouTube, Facebook, Twitter and Instagram.
For more information about Build-A-Bear, visit buildabear.com, and follow the brand on Facebook, Twitter, YouTube and Instagram.
About Build-A-Bear
Celebrating 20 years of business in 2017, Build-A-Bear is a global brand kids love and parents trust that seeks to add a little more heart to life. Build-A-Bear Workshop has approximately 400 stores worldwide where Guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the eighth year in a row in 2016. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $377.7 million in fiscal 2015. For more information, visit buildabear.com.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) acquires and develops a world-class portfolio of properties in the entertainment and lifestyle sectors. SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. Saban Brands Entertainment Group (SBEG) develops innovative branded content that resonates with consumers across all media platforms. SBEG’s growing entertainment portfolio of brands includes Power Rangers, Popples, Glitter Force, Cirque du Soleil Junior – Luna Petunia, La Banda and others in development. Saban Brands Lifestyle Group (SBLG) drives major expansion within the company’s diverse portfolio of fashion and lifestyle properties. SBLG’s portfolio currently includes Paul Frank, Macbeth, Mambo and Piping Hot. SB operates a global network of offices in Los Angeles, London and Sydney. For more information, visit www.sabanbrands.com.
About Saban’s Power Rangers
Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original “Mighty Morphin Power Rangers” hit series that launched in 1993. Following its introduction, “Power Rangers” quickly became the most-watched children’s television program in the United States and remains one of the top-rated and longest running kids live-action series in television history. The series follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. It is seen in more than 150 markets, translated into numerous languages and a favorite on many key international children’s programming blocks around the world. For more information, visit www.powerrangers.com.
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