Under the terms of the agreement with Brandgenuity – Viacom’s licensing agent for its networks, including MTV, VH1, Comedy Central and Spike –Concept One will create headwear, cold weather accessories, tote bags, backpacks, belts, wallets, flip flops, slippers, sneakers and board shorts based on properties including MTV, Beavis & Butthead, Daria, Yo MTV Raps, Headbangers Ball and The Real World.
Additionally, Concept One will develop a range of adult headwear and cold weather accessories inspired by SpongeBob SquarePants, Teenage Mutant Ninja Turtles and The Splat.
Concept One Accessories is a privately held company founded by brothers Sam and Bernie Hafif. The company holds a raft of licenses for brands including Levis, Hickey Freeman, Izod, U.S. Polo Association and entertainment studios including Disney and Warner Bros.
Sources: License! Global, Licensing.biz.
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