In Australia, the theatrical release of Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday will mark the property’s first big-screen debut in the country when it premieres on Thursday 16th March 2017. The Australian release will begin with a four-part special that sees Peppa and family head down under to visit an old friend. Meanwhile, Peppa Pig My First Cinema Experience, which was designed specifically for a preschool audience, will screen in theaters across the U.K. on Friday 7th April 2017.
In Peppa Pig My First Cinema Experience, the nine brand-new five-minute episodes of Peppa Pig and sing-along content will only be available in cinemas. The episodes will be connected with never-before-seen interactive entertainment featuring live-action Peppa and George characters, along with their friend Daisy. The release will include special appearances from new characters including Policeman Panda voiced by David Mitchell and Mrs Crocodile voiced by Jo Brand. In the first episode, titled “Peppa Vists London,” the Queen will make a return to Peppa Pig, as she takes Peppa and friends on an unforgettable sight-seeing tour around London on a double decker bus. Eight additional episodes will see a trip to the zoo, a cruise along a canal and some advice from the police. To celebrate, eOne has released the first UK teaser trailer and film poster. Children and parents can join in with games as well as singing and dancing along to new versions of favourite nursery rhymes.
Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday will feature the voices of a real Australian family. To promote the film’s release in Australia, eOne has partnered with the Australian Tourist Board, and Peppa and George costumes were part of a promotional photo-shoot at Australian landmarks Hickson Bay Wharf Reserve and Taronga Zoo. To coincide with the theatrical release, a collection of London- and Australia-themed Peppa Pig merchandise will be released at retail in spring 2017 across categories such as toys, accessories and publishing.
Rebecca Harvey, the head of marketing at Entertainment One Family, said, “We’ve had huge demand from fans in the U.K. and Australia for a Peppa Pig cinema event and we’re all incredibly excited to be bringing fans what we hope will be an unforgettable cinema experience. It’s also a great opportunity for licensees and retailers to capitalize on all the excitement that the cinema release is sure to generate.”
Airing regularly on Nick Jr. UK & Ireland and Nick Jr. Australia & New Zealand, Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig and Daddy Pig. Peppa's favorite things include playing games, dressing up, spending days outdoors, and jumping in muddy puddles. All episodes are wholesome entertainment for the entire family; Peppa's adventures always end happily with loud snorts of laughter. Peppa Pig episodes are available on DVD.
Sources: TVKIDS, Toy World Magazine, Licensing Source.
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