Regal Academy is a brand-new funny and exciting animated series (26 episodes X 26') from Winx Club creator Rainbow that brings classic fairy tale characters into the modern world. Using a a mixture of comedy, music and innovative animation techniques, the new show takes the familiar world of fairy tales and turns it upside down by adding a delicious and charming twist.
The action takes place through the eyes of Rose Cinderella, a average teenage girl who's as obsessed with shoes as she is fairy tales. But when she finds a key that unlocks a magical new world, she learns that fairy tales are not just in storybooks!
When Rose tumbles into Fairy Tale Land, she discovers something even greater--her own magical family legacy! Her grandmother Cinderella is headmistress of Regal Academy, where five famous fairy tale families come together to teach the next generation of princes and princesses how to become heroes... with a lot of help from their legendary grandparents.
Now Rose and her new best friends – Astoria Rapunzel, Joy Le Frog, Travis Beast, LingLing Iron Fan and Hawk Snowwhite, all of whom belong to the school's founding families – figure out how to fly dragons and outsmart witches, all while learning to use their magic and live up to their famous family names. Can they make the grade?
In the series premiere of Regal Academy, "A School for Fairy Tales" (#101), Rose falls into Fairy Tale Land and begins her adventure at her new school, Regal Academy!
Created and produced by Rainbow in collaboration with Rai Fiction, Regal Academy premiered in Italy last May on Rai YoYo and has been sold in more than 120 countries. Nickelodeon acquired the global broadcast rights To Regal Academy in October 2015, and is currently rolling the all-new series on Nickelodeon channels globally, including on Nick USA, where the show debuted on Saturday 13th August 2016.
Rainbow's new IP also has more than 80 licensing agreements to its name.
Giochi Preziosi, is the pan-European master toy licensee for the brand; while Auldey Toys of North America will serve as the North American master toy licensee for the property; Guangdong Alpha Animation & Culture Co., which specialises in both toys and animation, will cover the U.S., Canada and Asia; and Witty Toys, which has a strong reputation in toy production and distribution across more than 20 countries, will manage the rest of the world.
Giochi Preziosi is already developing a range that includes fashion dolls and accessories, play sets and role play toys. A range of dolls will be the first toy line on the market and will launch in Europe in the run-up to Christmas 2016, building on the strong expected response to the show's first series (season).
Other licensees already signed on include Justbridge Entertainment (DVD distribution) and Italian publisher Fabbri Editori (storybooks and activity and novelty formats). Procos has also signed a multi-territory agreement to cover the party-ware category.
Regal Academy is the latest property created and developed by Rainbow, the force behind Winx Club, whose consumer products sales generated more than US$2 billion at global retail last year.
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