The deals were brokered by PGS Entertainment, the series' licensing agent.
New partners include:
Simon & Schuster for publishing;
Isaac Morris for apparel;
Hand Craft for underwear;
Betesh for bed linens;
Franco Manufacturing for homewares;
MZB for fashion accessories;
CPS for gift and collectibles;
Lil Anglers for fishing kits;
Rhode Island Novelty for party goods;
Cardinal for puzzles;
Spirit Halloween for costumes; and
Bare Tree Media for digital apps.
“As we build our roll-out plan, we are excited to be working with leading licensees in key categories,” says Guillaume Soutter, President, PGS Entertainment. “We have communicated to retailers a strong message of our commitment to build the best of products. Following a Toys ‘R’ Us exclusive, the brand expects to launch with all retailers in 2017.”
The new products will roll out across the U.S. next year.
ALVINNN!!! and The Chipmunks is created, written and directed by Janice Karman, who co-owns the Chipmunks brand with her husband, Ross Bagdasarian.
Following new season orders from commissioning broadcasters, Bagdasarian Productions and Technicolor Animation Productions (TAP) greenlit production of seasons three and four of the hit children's series in October 2016.
Both Karman and Bagdasarian lend their voices to the animated content and were behind the original TV series from the ’80s, as well as four newer, globally successful feature films.
ALVINNN!!! and the Chipmunks airs on Nickelodeon channels worldwide.
More ALVINNN!!!: Mattel Appointed Master Toy Licensee For "ALVINNN!!! and The Chipmunks"!
Original source: License! Global.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon, Nick Jr. and Alvinnn!!! and the Chipmunks News and Highlights!
