T20 Big Bash league manager Anthony Everard and Nickelodeon GM Jihee Nam
Under the terms of the new agreement, the partnership with Nickelodeon Australia and New Zealand will include the launch of Crash The Bash, a BBL kid's TV show produced in collaboration with Network 10, as well as at-match activity and digital promotions over the course of the season.
BBL Cricketers with Crash The Bash hosts Ollie McCormack and Kristy Best
Crash The Bash will be hosted by Ollie McCormack (Toasted TV) and Nickelodeon presenter, Kristy Best (Slime Cup). Crash The Bash will premiere on Ten on Saturday, 24 December at 9.00am, and shown throughout the week on Nickelodeon, as well as across digital platforms.
Crash The Bash is a first-of-its-kind in-content collaboration in Australia between a sporting body and a global children's entertainment brand, providing young fans with more opportunities to interact with the KFC BBL and Rebel WBBL.
Cricket players sliming each other
Nickelodeon will also be at selected matches throughout BBL|06, as well as the opening weekend of the Rebel WBBL on 10 December at North Sydney Oval. At these matches, kids will be treated to a range of Nickelodeon activities and enjoy appearances by characters including SpongeBob SquarePants, Patrick Star and Squidward Tentacles.
Date - Match- Stadium
29 December 2016 - Melbourne Renegades v Perth Scorchers - Etihad Stadium, Melbourne
1 January 2017 - Perth Scorchers v Sydney Thunder - #TheFurnace, Perth
4 January 2017 - Sydney Thunder v Melbourne Stars - Spotless Stadium, Sydney
6 January 2017 - Adelaide Strikers v Hobart Hurricanes - Adelaide Oval, Adelaide
10 January 2017 - Melbourne Stars v Sydney Sixers - MCG, Melbourne
11 January 2017 - Brisbane Heat v Perth Scorchers - Gabba, Brisbane
14 January 2017 - Sydney Sixers v Sydney Thunder - SCG, Sydney
21 January 2017 - Hobart Hurricanes v Perth Scorchers - Blundstone Arena, Hobart
Fans at selected matches will have even more reason to cheer, with one lucky family at each of the matches winning a family trip to Nickelodeon Land at Sea World on the Gold Coast during the innings break. The prize includes return economy airfares, transfers, four nights' accommodation at Sea World Resort and Water Park, and a Family Super Pass.
Throughout the BBL season, fans will also have the chance to win one of two family holiday to Nickelodeon's Kids' Choice Awards 2017 in Los Angeles. The prize includes return economy airfares to LA for two adults and two children, transfers, five nights' accommodation, and four tickets to the Nickelodeon Kids' Choice Awards.
To be in with a chance to win, fans simply need to download the soon to be released Cricket Australia app, attend any match during BBL|06, and take and share a photo of themselves using the Nickelodeon filter featured in the app. One entry from each match will instantly win a $100 BBL Store voucher and go in the running to win the ultimate prize at the end of the season.
At the BBL Final, lucky fans will be picked from the crowd to take part in a competition at-match to win the other family trip to LA for the 2017 Nickelodeon Kids' Choice Awards.
"Network Ten is delighted to be partnering with Nickelodeon to produce Crash The Bash," David Barham, Network Ten Network BBL executive said. "As an Australian first, it is a real coup for the sport and children's television and further cements Network Ten’s commitment to the KFC BBL and Rebel WBBL."
"We are very excited to be partnering with Nickelodeon, for the sixth season of the KFC Big Bash League," Anthony Everard, Cricket Australia BBL head said. "Nickelodeon is known around the world as one of the most fun and entertaining brands and we can't wait to make their brand a part of the BBL experience for fans.
"The BBL was a huge hit with families last summer because of the fast-paced on-field action and family friendly atmosphere at every match. I am sure that BBL|06 will take things to the next level, thanks to our partnership with Nickelodeon."
"Our partnership with BBL is the perfect way for us to continue connecting with kids and families during an action-packed Australian summer of sport. We are excited to put into play our experience in creating large-scale on-ground activations at what's going to be an incredible BBL season," said Jihee Nam, General Manager, Nickelodeon Networks Australia and New Zealand.
For more information about BBL|06 and tickets, visit www.bigbash.com.au.
Tickets on sale from Friday as BBL joins forces with Nickelodeon #BBL06 pic.twitter.com/QH4AFxevua
— KFC Big Bash League (@BBL) October 6, 2016
Sources: Toy & Hobby Retailer, Mediaweek; Additional source: Wikipedia.
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