The deal includes Nickelodeon, Nick Jr., Nick Jr. Too, MTV, Comedy Central and Comedy Central Extra. These networks will be available to existing TVPlayer Plus subscribers across a variety of devices, including desktops, mobiles, tablets, Apple TVs and Amazon Fire TVs. TVPlayer has also licensed 3G and 4G rights for all channels in addition to live streaming over wired internet and WiFi.
Adam Smith, founder of TVPlayer, remarked: "Tweens and teenagers are spending increasingly more time every week watching their favorite programming, so it is paramount we routinely extend our subscription content offering to appeal to these younger, hungry audiences anytime, anywhere and on any device. With real-time visibility of viewing habits from the one million U.K. households that actively use TVPlayer, we've gained valuable insight to know that Viacom is the perfect content partner to join our platform."
Arran Tindall, the Senior Vice President (SVP) of Content Distribution for VIMN, added: "We are pleased to be working with TVPlayer to meet demand from our young audiences to access their favorite TV shows from our much-loved brands whenever, wherever and on whatever device they choose."
Since launching in October 2015, TVPlayer has amassed more than 100 channels from top free-to-air and pay-TV broadcasters in the UK including CBBC and CBeebies from the BBC, Dave, Yesterday and Really from UKTV, Animal Planet from Discovery Communications, Cartoon Network, Boomerang and Cartoonito from Turner Broadcasting, and Eurosport. The service features sixty channels from the Freeview platform and 30 premium pay TV channels.
At a cost of GBP£4.99 (US$6.44) per month with no contract, TVPlayer Plus has a reach of more than one million homes and is also available as a white-label product both in the UK and internationally.
Available in over 13 million homes, Nickelodeon is the place where kids rule and features top shows such as Nickelodeon's Kids' Choice Awards, Bella and the Bulldogs, Game Shakers, SpongeBob SquarePants and Sam & Cat. Launched in 1993, Nickelodeon brings hit international and locally-produced entertainment content to audiences in the UK and Ireland. Viewers can also watch Nickelodeon in high definition through Nickelodeon HD and have the opportunity to catch up with the schedule through Nickelodeon +1. Exclusive games, behind the scenes clips, show information and more are available on nick.co.uk and Nick Play where viewers can find exclusive content updated daily. Content is at the core of Nickelodeon with critically-acclaimed and hugely-popular television programming from the UK and around the world as well as bespoke content online and Nick Play, as well as consumer product and recreation opportunities such as the UK's first-ever Nickelodeon theme park, Nickelodeon Land, in Blackpool, and the Nickelodeon Store in London's iconic Leicester Square.
Where every day's an adventure, Nick Jr. is a top-performing commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr.'s programming includes beloved shows Paw Patrol, Dora and Friends: Into the City!, Peppa Pig, Lily's Driftwood Bay and Blaze and the Monster Machines. Online, clips, games, exclusive activities and downloads are all available at nickjr.co.uk Viewers also have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.
Comedy Central is a leading Pay TV General Entertainment channel and is part of Viacom International Media Networks (VIMN). A joint venture between VIMN (75%) and BSkyB (25%), Comedy Central is available to watch on multiple platforms in the UK and the Republic of Ireland, as well as being a leading creator of programming and content across all media platforms. Since launching in the UK in April 2009, Comedy Central's ratings have gone up 42% and share has grown by a phenomenal 69%. The channel broadcasts a mix of hit US acquisitions and original UK productions targeting a 16-34 year-old audience. Popular shows include Impractical Jokers, The Middle, South Park and Friends. In 2015 Comedy Central aired its first two international commissions, Brotherhood and I Live With Models, and two new local commissions, Drunk History UK and Russell Howard’s Stand Up Central, also debuted on the channel in the UK. In addition to the main Comedy Central channel are Comedy Central +1, Comedy Central Extra and Comedy Central Extra +1 providing audiences with more viewing opportunities and more fantastic content.
Sources: TVEUROPE, Kidscreen, TBI Vision. Huge thanks to RegularCapital.com for the news!
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