VIACOM INTERNATIONAL MEDIA NETWORKS TO DEBUT A NEW NICKELODEON BRANDED BLOCK THROUGH A COLLABORATION WITH INTERNATIONAL MEDIA CORP’S YOUTV FREE-TO-AIR CHANNEL IN VIETNAM
SINGAPORE/ VIETNAM, 18 JULY 2016 - Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB), today announced an expanded collaboration with Vietnamese multimedia communication group, International Media Corp (IMC), to launch the first Nickelodeon branded block on IMC’s free-to-air channel, YouTV in Vietnam.
SpongeBob SquarePants (Credit - Nickelodeon)
By the end of September, over five million Vietnamese households who access YouTV, will be able to enjoy up to four and half hours of Nickelodeon’s world-renowned content every day during the after-school hours on weekdays and the mornings during the weekends. The multi-year deal includes iconic Nickelodeon animation titles like SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and select popular live action series like The Thundermans and Haunted Hathaways.
(L-R) Map, Dora and Boots from Dora the Explorer (Credit - Nickelodeon)
“Nickelodeon blocks offer broadcasters a robust and varied entertainment solution for kids 4 to 14 years and we are delighted to partner with YouTV to bring our first Nickelodeon branded block to Vietnam,” said VIMN Asia Pacific’s executive vice president and managing director, Mark Whitehead.
(L-R) Hank (Chris Tallman), Nora (Addison Riecke), Max (Jack Griffo), Phoebe (Kira Kosann), Billy (Diego Velazquez) and Barb (Rosa Balsi) in The Thundermans (Credit - James Dimmock & Nickelodeon)
“We are excited that YouTV will be the first to exclusively carry a Nickelodeon block in Vietnam. YouTV currently has a leading position in the Vietnamese market for families and this collaboration will provide significant added value for the kids’ programming line-up for our viewers,” said IMC’s executive chairman, Lam Chi Thien.
Pictured (flying) Skye, (l-r) Zuma, Rubbble, Chase, Ryder,Marshall and Rocky in Paw Patrol (Credit - Nickelodeon)
IMC currently has an existing collaboration with VIMN as a licensee partner for MTV Vietnam.
Raphael (red mask), Leonardo (blue mask), April (red hair), Donatello (purple mask) and Michelangelo (orange mask), in Teenage Mutant Ninja Turtles (Credit - Nickelodeon)
The Haunted Hathaways (Credit - Nickelodeon)
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About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.
Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.
About Nickelodeon
Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 160 countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit www.nick-asia.com.
About International Media Corp.
Found in 2008, IMC is now one of the leading Media- Multimedia Communication groups in Vietnam. From its inception of sustainable development, with 4 Nationwide channels TODAYTV, MTV Vietnam, YOUTV, SNTV. IMC has also created Publications, Events, Movie productions, Awards, Artist Management & Social activities.
Serving more than 60 million viewers, IMC always aims to take the viewers, customers & its partners as a priority, maximizing on the creativity, flexibility, enthusiasm, credibility and professionalism within its organization.
Celebrating our 8th Anniversary, IMC continues to develop as a leading Multimedia group with community benefits, taking people and social aspects as its core values.
For more information about IMC and its businesses, visit www.imcgroup.vn
About YouTV
You TV is a Cable & Satellite Television Channel which was founded and managed by the IMC group since 2014. You TV has developed fast and is now available to approximately five million television households. With the idea of bringing an Infor-tainment channel aimed directly at Women, Kids & the Family all over the country, You TV accommodates a wide range of content, primarily featuring series, music, information & cultural TV shows. Especially, You TV began expanding its International licensed programs targeting a wide range of Kids & Teenagers such as Hi5, Nickelodeon (coming soon).
You TV will further develop across all media platforms beyond the current TV content, including Digital, Event & Social Activities.
For more information, visit www.youtv.vn & You TV fan page www.facebook.com/youtv.
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ABOUT VIMN ASIA PRESS
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.
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