Watched by over 7.8 million viewers to date, the multi-award winning mixed-media animation series is created completely from items that have been found washed up on the beach and follows the imaginative adventures of six-year-old Lily. The Golden Bear range will feature soft toys based on the main series characters.
"Lily's Driftwood Bay is a series that has captured the imagination of younger children since launching on air" said Katherine Pierce, Senior Licensing and Marketing Manager at Golden Bear. "The fun characters and stories in each episode link into the wonderful creations Lily finds and builds and explores the power of friendship which connects with both parents and children through simple narrative and beautifully designed animation. We are thrilled to be working with Nickelodeon and Sixteen South to create a beautiful range of toys to delight and inspire fans of the programme."
Marianne James, Vice President (VP), Consumer Products UK & Ireland & European Retail Sales & Marketing, Viacom International Media Networks (VIMN), added: "Lily's Driftwood Bay is a beautiful property, rich with imaginative storylines and charming characters which will translate beautifully into toys. We are delighted to have partners such as Golden Bear working with Lily and look forward to welcoming more category partners in the coming months."
The series, created by and directed by Colin Williams (Pajanimals, Big and Small) and produced by Belfast-based independent children's television production company Sixteen South Television, boasts an all-star line-up of voice talent including Stephen Fry, Jane Horrocks, Ardal O'Halon, Peter Mullan and Annette Crosby, and has won many awards since launching on Nick Jr. UK & Ireland in May 2014, including for Best Pre-school Programme at the 2015 Broadcast Awards and Best Pre-school Animation at the 2016 British Animation Awards. Lily's Driftwood Bay also airs on Channel 5's Milkshake! with season two of the series currently airing on Nick Jr. UK & Ireland and featuring guest appearances from Dolly Parton and Rob Brydon.
Contact 01952 608308 or visit www.goldenbeartoys.com for more information.
In related news, Sixteen South has opened a new four-floor animation studio in Belfast to accommodate the company's expanding production slate.
The US$1.3-million, 7,500-square-foot space with 110 seats was recently opened by Northern Ireland’s First Minister Arlene Foster and Deputy First Minister Martin McGuinness during a special ceremony.
With a dedicated recording studio, dubbing suite, six editing rooms and a finishing suite, the new studio can handle four in-house productions at a time.
Original source: Toys 'n' Playthings.
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