Teenage Mutant Ninja Turtles: Out of the Shadows
The Turtley Awesome photo opportunity featuring the life-size replica of Donatello from the new TMNT movie set up by GP Flair also created the perfect reason to see the company's new Teenage Mutant Ninja Turtles: Out of the Shadows toys, just as the film went on general release last weekend.
Targeting the adult collector's market, the stand was a return visit for Flair, which previously exhibited at the October 2015 show with great success. With 135,000 visitors over the three day weekend, enthusiasts were able to see the range first hand that included figures, vehicles and role-play items inspired by Paramount Pictures and Nickelodeon Movies' Teenage Mutant Ninja Turtles: Out of the Shadows plus buy their favourite hero or villain from the stand to add to their collections.
Anne-Marie Noon, boys marketing manager, commented: "We're thrilled with how well the event went, and it was a perfect opportunity to showcase our entire movie portfolio to the consumers over three days. The Turtles toy range is ever-evolving, and with the event falling a few days before the movie release, it was an easy decision to exhibit at Comic Con once more. With such a huge footfall, sales were high and overall it was a very successful event for Flair."
Original source: Toy World Magazine.
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