Toymaster is underlining is ambitions within the licensing arena with a Turtles window launching across its stores.
The window includes a character standee for photo opportunities in store, plus a national colouring competition where the winner will receive a visit from two Turtles characters to their birthday party.
A social media giveaway will run alongside the window feature on Facebook and Twitter for the next three weekends.
Participants will have the opportunity to win a Super Deluxe Donnie figure from Out of the Shadows.
Meanwhile, the brand has also taken over Toymaster's consumer website for the duration of the window display, featuring products that customers can reserve using the Ring & Reserve feature at their nearest store.
Elsewhere, Nickelodeon has also teamed up with select Toys R Us locations across Europe for the summer to promote the iconic brand.
In additional news, Licensing Source has released a fantastic Nick Jr. UK and Ireland supplement, focussing on Nickelodeon Preschool's properties, as part of the Licensing Source Book Europe Summer 2016 issue!
Leonardo, Raphael, Donatello and Michelangelo return to cinemas this summer in Teenage Mutant Ninja Turtles: Out of the Shadows to battle bigger, badder villains alongside April O'Neil (Megan Fox), Vern Fenwick (Will Arnett), and a newcomer: the hockey-masked vigilante Casey Jones (Stephen Amell). After super villain Shredder (Brian Tee) escapes custody, he joins forces with mad scientist Baxter Stockman (Tyler Perry) and two dimwitted henchmen, Bebop (Gary Anthony Williams) and Rocksteady (WWE Superstar "Sheamus"), to unleash a diabolical plan to take over the world. As the Turtles prepare to take on Shredder and his new crew, they find themselves facing an even greater evil with similar intentions: the notorious Krang.
Teenage Mutant Ninja Turtles: Out of the Shadows
From Paramount Pictures and Nickelodeon Movies. Produced by Michael Bay, p.g.a., Andrew Form, p.g.a., Brad Fuller, p.g.a., Galen Walker and Scott Mednick. Based on the Teenage Mutant Ninja Turtles characters created by Peter Laird and Kevin Eastman. Written by Josh Appelbaum & André Nemec. Directed by Dave Green. Starring Megan Fox, Will Arnett, Laura Linney, Stephen Amell, Noel Fisher, Jeremy Howard, Pete Ploszek, Alan Ritchson, Brian Tee and Tyler Perry.
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