In tandem with Paramount Pictures and Nickelodeon Movies' summer theatrical release of Teenage Mutant Ninja Turtles: Out of the Shadows, Nickelodeon and Toys "R" Us Europe will roll out a robust consumer products program based on the Heroes in a Half Shell!
Dedicated in-store boutiques, digital experiences and an exclusive sweepstakes contest are among the highlights of the program that will reach Toys "R" Us locations in the UK, Spain, Portugal, France and Poland.
Other features will include in-store meet-and-greets with Donatello, Leonardo, Michelangelo and Raphael, a Turtles takeover on the Toys "R" Us Europe e-commerce site and social media channels, a new MEGA Bloks range, plus exclusive new Turtles products from Playmates Toys, including a TMNT Movie Mask that is currently available in-store.
In additional Teenage Mutant Ninja Turtles news, to celebrate the UK release of Teenage Mutant Ninja Turtles: Out of the Shadows, Nickelodeon UK has teamed up with Smyths Toys to launch a Turtley Awesome competition in which one lucky winner will a prize pack full of some of the latest gadgets - an LG Ultra HD 4k 49 inch television, a Playstation 4 Ultimate Player 1TB edition, an X-Rocker Pro Advanced 2.1 Gaming Chair, and a LG2.1 Channel Bluetooth soundbar with wireless subwoofer! ShellHeads can enter at nicktoons.co.uk/smyths to be in with the chance of winning this amazing goody bag!
TMNT fans can also take Nickelodeon UK's Turtle-y Awesome Challenge for their chance to win an amazing tech bundle including an iPad Mini and a GoPro!
Leonardo, Raphael, Donatello and Michelangelo return to cinemas this summer in Teenage Mutant Ninja Turtles: Out of the Shadows to battle bigger, badder villains alongside April O'Neil (Megan Fox), Vern Fenwick (Will Arnett), and a newcomer: the hockey-masked vigilante Casey Jones (Stephen Amell). After super villain Shredder (Brian Tee) escapes custody, he joins forces with mad scientist Baxter Stockman (Tyler Perry) and two dimwitted henchmen, Bebop (Gary Anthony Williams) and Rocksteady (WWE Superstar "Sheamus"), to unleash a diabolical plan to take over the world. As the Turtles prepare to take on Shredder and his new crew, they find themselves facing an even greater evil with similar intentions: the notorious Krang.
Teenage Mutant Ninja Turtles: Out of the Shadows
From Paramount Pictures and Nickelodeon Movies. Produced by Michael Bay, p.g.a., Andrew Form, p.g.a., Brad Fuller, p.g.a., Galen Walker and Scott Mednick. Based on the Teenage Mutant Ninja Turtles characters created by Peter Laird and Kevin Eastman. Written by Josh Appelbaum & André Nemec. Directed by Dave Green. Starring Megan Fox, Will Arnett, Laura Linney, Stephen Amell, Noel Fisher, Jeremy Howard, Pete Ploszek, Alan Ritchson, Brian Tee and Tyler Perry.
You can find a full list of international release dates for Teenage Mutant Ninja Turtles: Out of the Shadows here on teenagemutantninjaturtlesmovie.com.
Also, from Toys 'n' Playthings:
Turtles come to Toys“R”Us
Nickelodeon and Toys“R”Us partner for in-store Teenage Mutant Ninja Turtles experiences and offers across Europe
Nickelodeon is partnering with Toys“R”Us, Europe to bring the fun and excitement of the Teenage Mutant Ninja Turtles to select locations throughout the summer.
In tandem with the release of the major motion picture Teenage Mutant Ninja Turtles: Out of the Shadows, opening in cinemas this June and July, Nickelodeon will have a strong presence at Toys“R”Us in the UK - as well as Spain, Portugal, France and Poland - including special in-store feature shops and digital experiences, as well as an exclusive sweepstakes.
Upon entering selected Toys“R”Us locations, customers will be immersed in all things Turtles, including a dedicated space in the front of store honouring everyone’s favourite crime-fighting reptiles, as well as special designated store meet and greet appearances by Donatello, Leonardo, Michelangelo and Raphael through June and July.
“At Toys“R”Us, we’re intently focused on delivering an enhanced customer experience, leveraging our global footprint and position as the toy authority to bring kid-favourite characters and stories to life in our brick-and-mortar and web stores,” said Richard Barry, Global Chief Merchandising Officer, Toys“R”Us, Inc.
“There’s no question that these ‘heroes in a half shell’ have amassed a large following among fans around the world, and our partnership with Nickelodeon allows us to bring these cherished heroes to children across Europe, providing them with opportunities to experience this beloved brand in all new ways.”
In the coming weeks, the Teenage Mutant Ninja Turtles will also take over the Toys“R”Us, Europe ecommerce site, social media channels and more. Exclusively offer on new Turtles products will also be made available to Toys“R”Us shoppers, including the Teenage Mutant Ninja Turtles Movie Mask, which is available in-store now. All Toys”R”Us stores will also feature the new MEGA Bloks range across movie and core animation products.
Marianne James Vice President, Consumer Products UK & Ireland & European Retail Sales & Marketing, Nickelodeon added: “The Teenage Mutant Turtles have an incredible fan base that spans generations and geography, and we’re thrilled to partner with Toys“R”Us to bring the TMNT universe to fans in Europe. Toys“R”Us is the perfect partner to help us reach TMNT fans of all ages and nationalities from around the world.”
Original source: Kidscreen.
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