The HYPE designs will include TMNT logos and character depictions on apparel and accessories such as jackets, T-shirts, tote bags and caps, among other lines.
The collection is set to roll out in two phases:
The first will kick off today (Friday 3rd June 2016) in Hype's Box Park Store in London, followed by additional retail locations in select regions around the world. These will include the UK & Channel Islands, Ireland, Belgium, Denmark, France, Finland, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, China, Hong Kong, India, Indonesia, Malaysia and Thailand. Prices range from £25 up to £50.
A collaboration featuring the brand's villains will be made available in October 2016.
Hype's Liam Green said, "You can expect to see raw-edged, distressed collections inspired by the retro-style Teenage Mutant Ninja Turtles, with exaggerated edges, stepped hems and a distinctive monotone color pallet.
"HYPE brings Donatello, Leonardo, Michelangelo and Raphael into the third dimension, with rubberized badging, embossing and raised print... adding in some funky hexagonal arrangements paying homage to the shape of the Turtles' shell."
"HYPE continues to impress the world with innovative styles and designs, and partnering with HYPE has helped bring the beloved Turtles characters to life in a whole new way," said Ron Johnson, the Executive Vice President (EVP) of Consumer Products at Viacom International Media Networks (VIMN). "The new Teenage Mutant Ninja Turtles retro apparel and accessories line unites the classic TMNT look with the fun and excitement around this summer's motion picture release."
The collaboration follows Nickelodeon and HYPE's successful SpongeBob SquarePants collaboration in 2015.
Nickelodeon and HYPE's Teenage Mutant Ninja Turtles line is now available to view on JustHype.co.uk! #HYPExTMNT
Sources: TVKIDS, Licensing Source.
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