The company has signed a number of licensing deals with Nickelodeon and Viacom Consumer Products (NVCP) to manufacture and supply Blaze and the Monster Machines, PAW Patrol and Shimmer and Shine toys across various categories for UK and Eire until the end of 2018.
From the trailblazing pre-school series on Nick Jr. and Milkshake, HTI's deal for Blaze and the Monster Machines covers wheeled toys, 3D character cases, battery-operated bubble toys and real musical instruments.
The number one top new property in the UK for 2015 (NPD, FY 2015), PAW Patrol toys from HTI will include real musical instruments and battery-operated bubble toys.
The enchanting all-new CG animated TV series following Genie twin sisters, Shimmer and Shine, launched on Nick Jr. UK & Ireland at the end of 2015. HTI's license contract provides the firm with rights to develop wheeled toys, 3D character cases and pocket money toys based on the hit Nickelodeon Preschool property.
"We are absolutely delighted to have been awarded the rights to develop toys for three such strong new children's license brands from Nickelodeon and Viacom Consumer Products," said Alison Downie, HTI Global Licensing and Brand Director. "It is so exciting to be forging a new relationship with such a well-respected and creative licensor. With HTI's expertise in these product categories coupled with Nickelodeon's strategic brand marketing support, we are looking forward to a long and successful collaboration."
Sources: Licensing Source, Toy World Magazine, Toys 'n' Playthings.
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