The show was the UK's sixth largest property in March 2016 and the seventh year to date (YTD), reports NPD EPoS March 2016.
The growth of the property looks set to continue with the launch of the Air Rescue theme in May 2016, which Spin Master is set to support with various campaigns and new toys.
Emma Eden, marketing manager at Spin Master, said: "We're looking forward to some fantastic product launches in autumn/winter 2016 and have some exciting marketing plans to put into place to continue to grow the property."
Egmont Publishing also recently announced the launch of PAW Patrol magazine in the UK.
PAW Patrol is an action-adventure pre-school series starring six heroic Puppies: Chase, Marshall, Rocky, Zuma, Rubble, and Skye, who are led by a tech-savvy 10-year-old boy named Ryder. With a unique blend of problem-solving skills, cool vehicles and lots of cute canine humour, the PAW Patrol works together on high-stakes rescue missions to protect the Adventure Bay community. PAW Patrol is the No.1 show on Nick Jr. UK & Ireland and airs every day on the top-performing preschool channel. PAW Patrol was also the top product preschool toy item in the UK market in 2015.
Later this year, the heroic PAW Patrol Pups will be welcoming a new Pup into the pack - Tracker, a Jeep-driving Pup with super hearing who lives in the jungle with Carlos!
Original source: ToyNews.
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