Kick-starting today, Monday 18th April 2016, the first edition of the campaign in India and second worldwide aims to make the process of cleaning more fun and entertaining for children. Together for Good is Nickelodeon International's worldwide initiative that believes anyone, anywhere, any time can help make the world a better place. In India too, the movement has been launched with a vision to empower kids to make positive changes to society.
Commenting on the initiative, Nina Jaipuria, Executive Vice President (EVP) and business head, Kids Cluster at Viacom18 said, "At Nickelodeon, we believe that children are change agents of tomorrow. Through 'Together For Good' we want to start imbibing in children the eternal virtues of cleanliness, while also empowering them to make small but impactful changes in society. Together For Good is a movement that will inspire the ever creative and curious kids to bring about a positive change in the world."
Given the fact that cleanliness is one of India's primary concerns, this edition of Together For Good sets out to address the concern by inspiring children to take small but actionable steps towards creating a cleaner future. Nickelodeon believes that kids are very creative and hence go beyond just simple 'Dos' and 'Don'ts' to contribute towards society in their unique way. Hence, this year the campaign will be actioned through the unique idea of 'Collect -> Clean -> Create'. This will not only help them to be aware but go a step further to unleash their creativity and build simple usable items out of waste, scrap and junk.
In keeping with the core of Collect, Clean and Create, Nickelodeon will begin by seeding messages of cleanliness on-air and online with the help of kids' favourite Nicktoons with whom they share immense equity. Children across the country will be encouraged to take up the issue at an individual level, or even join clubs and groups to help out.
The movement will be brought to life on digital on nickindia.com/TFG. The page will help kids take simple and actionable steps with a starter kit with info-graphics, articles on the importance of cleanliness and various methods and tools that they can use for personal as well as environmental cleanliness. The page will also list all the other activities that are currently active in the country and open to participation.
The movement will also be taken on-ground across three cities where, under the guidance of a leading artist, children will clean a popular city locale and create a unique art masterpiece to amplify and bring alive the message of "Together for Good", moving towards cleaner surroundings.
Sources: indiainfoline.com, ET BrandEquity.
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