Original Viacom International Media Networks (VIMN) UK & Ireland Press Release:
DREAMWORKS' NODDY, TOYLAND DETECTIVE TO LAUNCH APRIL 18 ON CHANNEL 5'S MILKSHAKE
London, April 7th, 2016 – Noddy, Toyland Detective, a brand new series from DreamWorks Animation, will have its UK premiere on Channel 5's Milkshake on Monday, 18th April at 7:50am. Featuring Toyland's most famous resident and co-produced by DreamWorks Animation and Gaumont Animation, the CG-animated series will air on Milkshake every weekday at 7:50am.
Created by Enid Blyton in 1949, Noddy is one of the most beloved UK children's characters, having entertained families for generations with stories set in the colourful world of Toyland.
DreamWorks' Noddy, Toyland Detective reimagines Noddy in the new role of investigator; exploring mysteries and searching for clues in Toyland while encouraging viewers to explore and make discoveries in their own world. Using his trusty tablet, Noddy sets out to answer the big questions of who, what, when, where, why and how every time he opens a new case.
Enthusiastic and inquisitive, Noddy is joined by friends new and familiar including his iconic car as well as Big Ears and Bumpy. The voice of Noddy is provided by Louis Ashbourne Serkis in his first leading voice role.
"Noddy is a true British icon and we're delighted to include Noddy, Toyland Detective, in the Milkshake schedule. This beautifully animated series featuring a new-look Noddy and his friends is sure to be a hit with our young audience," said Clair Robinson, Acting Head of Children's, Channel 5.
"We're delighted to be bringing Noddy, Toyland Detective to UK audiences through Milkshake and Channel 5," said Eric Ellenbogen, Co-Head, International TV for DreamWorks Animation.
"The new series reimagines and expands Noddy's world with new characters and lands that kids will love exploring alongside in his many adventures."
To celebrate the launch of the new series on Milkshake, the Noddy costume character will be joining the Milkshake presenters in the Milkshake studio from Monday 18th April to Friday 22nd April. There will also be opportunities for viewers to win some exciting Noddy competition prizes. A new Noddy, Toyland Detective section of the Milkshake website will go live on 18th April.
About Milkshake!
Channel 5's Milkshake is home to some of the world's favourite preschool characters. There is a range of stimulating and engaging programmes that include strong story led animation, genuine documentaries for pre-schoolers and presenter led high quality musical entertainment. Channel 5 broadcasts 24 hours of children's programmes every week. Milkshake is on air from 0600 - 0915 every weekday and 0600 - 10.00 on Saturday and Sunday. For further information visit www.milkshake.tv
About Channel 5
Channel 5 launched as Britain's fifth public service channel in March 1997 and has been owned by Viacom International Media Networks since September 2014. Channel 5, 5STAR, 5USA and Spike reach 4 in 5 of the UK viewing public each month with a broad mix of popular content for all the family across entertainment, documentaries, sport, drama from the UK and US, films, reality, comedy, children's and news. My5 is the brand new service allowing viewers to watch content from Channel 5, 5STAR, 5USA, and Spike online for free.
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