Titled SpongeBob SquarePants' Laughter Party, intu centres including intu Metrocentre, intu Trafford Centre and intu Lakeside will give families a unique SpongeBob-inspired experience. The free activities in the Easter experiential event include a Laughter Limbo Challenge, Hysterical Prank Classes and Snail Slalom racing as well as an Under-Where Pants Hunt. SpongeBob will also be making personal appearances to meet his fans at selected intu centres. SpongeBob SquarePants Laughter Party activities will run between Friday 25th March and Thursday 14th April 2016.
"SpongeBob's optimism and his sense of fun are infectious and intu have done a brilliant job of distilling the essence of our favourite yellow sponge into really fun family activities. Whether it's learning some hysterical pranks, having a dance at the silent disco or meeting SpongeBob himself, visitors are bound to be tickled by what's on offer," said Marianne James, Vice President, Consumer Products UK and Ireland and European Retail Sales and Marketing, Nickelodeon and Viacom Consumer Products (NVCP).
In addition to the activities on offer, kids that visit a SpongeBob SquarePants' Laughter Party may receive a free limited-edition SpongeBob Magazine full of games, puzzles and jokes. Families can also enter an online competition to win an exclusive family trip to Nickelodeon Land at Blackpool Pleasure Beach!
"At intu we are always looking for fun ways to help parents keep children occupied during the Easter break. We've had great fun working with Nickelodeon to create a fun-packed programme of activities for children to enjoy making intu a must visit destination through the holiday for SpongeBob fans. By doing this we're encouraging our customers to stay with us for longer and visit more often, helping our retailers to flourish." said Trevor Pereira, Commercial and Digital Director of intu.
Karen Carr, regional marketing manager for intu, North, says: "SpongeBob SquarePants certainly brings laughter with him wherever he goes, and we can't wait to meet him and enjoy all of the free fun activities that he will be bringing to Eldon Square and Metrocentre."
The SpongeBob SquarePants' Laughter Party events will be supported by a cross-media promotional campaign including a specially created TV ad for NickToons, in-centre promotion as well as digital, local radio and PR activity.
Viewers at home will also be able to laugh their pants off with SpongeBob SquarePants with special marathons and brand-new episodes this Easter on Nicktoons UK & Ireland!
Full information about Nickelodeon and intu's SpongeBob SquarePants' Laughter Party and exclusive downloadable activities can be found at intu.co.uk/spongebob.
intu centres participating in SpongeBob SquarePants' Laughter Party are as follows:
intu Braehead and Soar at intu Braehead, Glasgow: 04 Apr - 13 Apr
intu Broadmarsh and intu Victoria Centre, Nottingham: 04 Apr - 08 Apr (11:00am - 4:00pm)
intu Bromley: 25 Mar - 10 Apr (11:00am - 4:00pm)
intu Chapelfield, Norwich: 04 Apr - 06 Apr
intu Derby: 28 Mar - 01 Apr
intu Eldon Square, Newcastle: 05 Apr - 08 Apr
intu Lakeside: 25 Mar - 03 Apr
intu Merry Hill, Dudley: 04 Apr - 10 Apr
intu Metrocentre, Newcastle: 29 Mar - 5 April
intu Milton Keynes: 25 Mar - 10 Apr
intu Potteries, Stoke-on-Trent: 30 Mar - 06 Apr
intu Trafford Centre: 31 Mar - 08 Apr (12:00pm - 5:00pm)
intu Uxbridge: 30 Mar - 01 Apr
intu Watford, Hertfordshire: 02 Apr - 05 Apr
Original source: Fieldmarketing; Additional source: The Northern Echo.
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