Macy's Joins Forces With Nickelodeon and NBA Superstar Carmelo Anthony for New Boys Line: TMNT x Melo
The bold capsule collection of apparel and accessories features iconography of the Teenage Mutant Ninja Turtles as well as basketball motifs
March 01, 2016 09:00 AM Eastern Standard Time
Macy's has partnered with Nickelodeon and Carmelo Anthony to introduce TMNT x Melo, available exclusively at Macy's stores and on macys.com in early May. (Photo: Business Wire)
NEW YORK--(BUSINESS WIRE)--Macy's has teamed up with Nickelodeon and NBA All-Star Carmelo Anthony to introduce, TMNT x Melo a high-octane line of boys' apparel and accessories inspired by the beloved Teenage Mutant Ninja Turtles. Channeling the fearless energy of the crime-fighting foursome, the limited-time capsule collection features graphic t-shirts, hoodies, shorts, pajama sets and socks, as well as basketballs and an over-the-door basketball hoop so that kids can show off their inner Carmelo Anthony.
"Teenage Mutant Ninja Turtles is adored the world over and Turtles' superfan Carmelo Anthony, with his incredible athleticism and illustrious career, is an inspiration to generations of fans," said Durand Guion, Macy's vice president/fashion director of men's and kids'. "With the TMNT x Melo collection, we have tapped into the bravery, determination and dynamism that have made the Teenage Mutant Ninja Turtles heroes and Carmelo Anthony an idol. Our collaboration with Nickelodeon has resulted in an incredibly fun and active-inspired lifestyle collection that kids are sure to love."
TMNT x Melo is a collaboration between Macy's, Nickelodeon and Anthony, designed to inspire and delight young fans of the iconic Teenage Mutant Ninja Turtles. Anthony, a world class basketball luminary and self-proclaimed Turtles fanatic, also greatly inspired the collection, as graphics of the Heroes in a Half Shell adorn clothing and accessories that have an athletic bent to them.
"I grew up on the Teenage Mutant Ninja Turtles, so to be able to partner on a boys' collection with Nickelodeon and Macy's goes beyond my wildest dreams," said Anthony. "It's been so fun collaborating on the designs for these tees, hoodies, shorts and more. I can't wait for my young fans to check out TMNT x Melo and feel the excitement I had at their age for the Heroes in a Half Shell."
"We are thrilled to partner with Macy's to bring TMNT x Melo to Turtles fans this May," said Pam Kaufman, chief marketing officer and president, Consumer Products, Nickelodeon. "This one-of-a-kind collection reflects the unstoppable energy of basketball icon Carmelo Anthony and our mega-watt franchise Teenage Mutant Ninja Turtles."
The high-flying capsule collection will be available for a limited time only, launching in all Macy's stores and on macys.com in early May. Items will range in price from $20 to $35.
About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.
For Macy's media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About Nickelodeon
Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
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Additional sources: Cristen Casados, Bleacher Report.
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