The partnership, which runs until December 2018, will see Centum produce a range of books for key Nickelodeon properties.
These will include story, annual, colouring and activity titles for Blaze and the Monster Machines, Dora and Friends: Into the City!, Dora the Explorer, TMNT: Half Shell Heroes, Lily's Driftwood Bay, Shimmer and Shine, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
Geoff Reynolds, Managing Director (MD) of Centum Books, said: "We are delighted to be partnering with the team at Nickelodeon across their extensive portfolio of children's classic and well-loved characters, as well as exciting new brands including Blaze and the Monster Machines and Shimmer and Shine.
"Through creating exciting, innovative new products and expanding the retail base, we look to ensure that we can maximise the opportunity together."
Marianne James, Vice President (VP), Consumer Products UK & Ireland & European Retail Sales & Marketing, NVCP, added: "Centum Books have already impressed us with their creative ideas for bringing our properties to the printed page, and I am sure that they will prove innovative partners producing books that Nickelodeon fans will love."
Meanwhile, Nickelodeon Viacom Consumer Products (NVCP) Russia has also released its first range of Paw Patrol books and magazines across the region!
The first Paw Patrol magazine includes stories about the Paw Patrol Pups alongside educational puzzles and games.
The Paw Patrol book collection is part of a partnership between Pullman Licensing, NVCP's official licensing partner in the region, and Egmont Publishing.
Original sources: Licensing Source, License! Global.
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