Giochi Preziosi will release a Regal Academy toy range of fashion dolls and accessories, play sets and role play game later this year, with the doll range set to hit shelves first in the run up to Christmas 2016, following the launch of Rainbow's brand-new Regal Academy animated television series, set to debut on Nickelodeon's global network of channels this Autumn/Fall.
The toy company will also represent the property for back-to-school, confectionery and footwear licenses in Italy.
Iginio Straffi, founder and CEO of Rainbow, said: "As a long-term Rainbow partner we know Giochi Preziosi well and are confident that they will produce a range that captures the spirit of Regal Academy and delights fans of the show."
Dario Bertè, Chief Executive Officer (CEO) of Giochi Preziosi, added: "We’re honored to be named the European toy licensee of Regal Academy.
"We're looking forward to creating some unique and innovative products that represent this unique property, Regal Academy across all the products categories of the Giochi Preziosi Group."
Regal Academy is a brand-new girl-targeted series funny and exciting animated series (26 x half hours) featuring a mixture of comedy, music and innovative animation techniques. The new show takes the world of fairy tales and turns it upside down through the adventures of Rose Cinderella, a normal girl who suddenly finds herself in the world of Fairy Tales.
Regal Academy takes the familiar world of fairy tales and adds a delicious and charming twist. The action takes place through the eyes of Rose Cinderella, a normal girl who suddenly finds herself in the world of Fairy Tales. Here she discovers that Cinderella is her grandmother! Rose is enrolled at the fabled Regal Academy where her fellow students include Hawk SnowWhite, Travis Beast, Joy LeFrog, Astoria Rapunzel and LingLing Iron Fan, all of whom belong to the school’s founding families.
Sources: Licensing.biz, ToyNews, License! Global, Toy World Magazine.
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