Original DIRECTV (USA) Press Release via Business Wire:
DIRECTV Everywhere Now Offers Nearly 90 Out-of-Home Live Streaming Channels and More Than 120 In-Home Live Streaming Channels
DIRECTV Adds 22 New Out-of-Home Live Streaming Channels from Viacom, Turner Broadcasting, Univision, Smithsonian, and Own to the DIRECTV Everywhere Platform
March 17, 2015 02:30 PM Eastern Daylight Time
EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV, which pioneered Out-Of-Home (OOH) live streaming with its exclusive NFL SUNDAY TICKET app in 2009 and Audience Network in 2012, is now offering nearly 90 OOH live streaming channels through its DIRECTV Everywhere service with the addition today of 22 new out-of-home live streaming channels from Viacom, Turner Broadcasting, Univision, Smithsonian, and OWN. In the last year DIRECTV Everywhere has seen significant growth with a 40 percent increase in unique streamers, and nearly doubled streams.
The DIRECTV Everywhere portfolio of mobile and web apps delivers an intuitive, simple experience with a consistent look and feel across a variety of platforms, making it seamless for customers to watch their favorite programming anytime, anyplace and from any device. New channels added today include:
BET
Cartoon Network
CMT
CNN
Comedy Central
Galavision
HLN
MTV
MTV2
Nickelodeon
OWN
Palladia
Spike
Smithsonian Channel
TBS
TCM
TNT
TruTV
TV Land
UniMas
Univision
VH1
"DIRECTV is consistently evolving its TV Everywhere platform, product and user experience to meet the needs of our customers who are seeking a ubiquitous content experience across all of their devices and locations," said Tony Goncalves, senior vice president, Digital Entertainment Products, DIRECTV. "With a 40 percent increase in users over last year its clear we are on the right path. Quality content consistently available across screens, coupled with the seamless search and discovery functionality of our product suite clearly drives engagement and user sentiment. We are at a turning point as an industry with regard to TV Everywhere."
DIRECTV offers more than 120 in-home live streaming channels, over 10,000 on demand titles from more than 65 networks, which can be accessed across multiple devices, and over 19,000 on demand titles that can be streamed on the computer. DIRECTV also authenticates its customers on more than 70 programmer sites and apps. DIRECTV will continue to evolve its DIRECTV Everywhere service with additional key functionality and foundational technology to enable a great experience for its customers. For more information please visit DIRECTV Everywhere.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 39 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 195 full time HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 14 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 19 million customers. DIRECTV sports and entertainment properties include ownership interests and management of four Regional Sports Networks: ROOT SPORTS Rocky Mountain, Pittsburgh, Southwest and Northwest; and has minority ownership interests in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.
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Welcome to NickALive!, bringing you the latest Nickelodeon news for Nickelodeon channels around the world.
Tuesday, March 17, 2015
Nickelodeon UK To Premiere Brand-New "Nicky, Ricky, Dicky & Dawn" Episodes From Monday 30th March 2015
Nickelodeon UK, the number one commercial kids TV network in the UK, has announced the super Nick UK news in their latest new "All New All Nick" trailer/promo that Nickelodeon UK and Ireland and Nickelodeon HD UK will start to premiere and show more brand-new episodes of Nickelodeon's original comedy series "Nicky, Ricky, Dicky & Dawn", starting with the all-new episode "Poo Dunnit", from Monday 30th March 2015 at 4:30pm (replayed at 5:30pm on Nick+1), as part of Easter on Nickelodeon UK!
In the brand-new NRDD episode "Poo Dunnit", the quadruplets' trip to their favourite waterpark is canceled when their parents discover someone forgot to flush the toilet...again! But who was the culprit?
Additionally, Nickelodeon UK will start to premiere and show "Every Witch Way" season three weekdays at 6:00pm (repeated at 7:00pm on Nick UK's plus-one (+1) timeshift channel, Nickelodeon +1) from Monday 30th March 2015!
Additional source: Digiguide.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK and Nicky, Ricky, Dicky & Dawn News and Highlights!
In the brand-new NRDD episode "Poo Dunnit", the quadruplets' trip to their favourite waterpark is canceled when their parents discover someone forgot to flush the toilet...again! But who was the culprit?
Additionally, Nickelodeon UK will start to premiere and show "Every Witch Way" season three weekdays at 6:00pm (repeated at 7:00pm on Nick UK's plus-one (+1) timeshift channel, Nickelodeon +1) from Monday 30th March 2015!
Additional source: Digiguide.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK and Nicky, Ricky, Dicky & Dawn News and Highlights!
MKTO Guest Stars In Brand-New "The Thundermans" Episode "Shred It Go", Premiering Friday 20th March 2015 On Nickelodeon UK
Nickelodeon UK, the number one commercial kids TV network in the UK, has announced the super Nick UK news in their latest new "All New All Nick" trailer/promo that, Nickelodeon UK and Ireland and Nickelodeon HD UK will premiere and show the brand-new episode of Nickelodeon's hit superhero-themed comedy series "The Thundermans" titled "Shred It Go", guest starring Malcolm Kelly and Tony Oller (MKTO), on Friday 20th March 2015 at 5:30pm (replayed at 6:30pm on Nick+1)!
In the brand-new "The Thundermans" episode "Shred It Go", everybody's going crazy for the coolest band in town. However, Phoebe (Kira Kosarin) is devastated when she thinks the family's new shredder has accidentally destroyed her concert tickets, not realizing that Max has them so he can take his crush to the concert. Meanwhile, Nora (Addison Riecke) feels her family is replacing her with the new paper shredder machine that Hank (Chris Tallman) buys. Look out for MKTO performing their hit song called "Classic"!
Following the episodes debut, Nick UK & Eire/HD will encore the brand-new episode on:
Friday 20th March 2015 at 8:30pm
Saturday 21st March 2015 at 10:30am
Sunday 22nd March 2015 at 6:30pm
(all times plus-one hour on Nick+1)
Check out a super sneak-peek video clip and photos from the all-new "The Thundermans" episode "Shred It Go" below!:
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK and The Thundermans News and Highlights!
In the brand-new "The Thundermans" episode "Shred It Go", everybody's going crazy for the coolest band in town. However, Phoebe (Kira Kosarin) is devastated when she thinks the family's new shredder has accidentally destroyed her concert tickets, not realizing that Max has them so he can take his crush to the concert. Meanwhile, Nora (Addison Riecke) feels her family is replacing her with the new paper shredder machine that Hank (Chris Tallman) buys. Look out for MKTO performing their hit song called "Classic"!
Following the episodes debut, Nick UK & Eire/HD will encore the brand-new episode on:
Friday 20th March 2015 at 8:30pm
Saturday 21st March 2015 at 10:30am
Sunday 22nd March 2015 at 6:30pm
(all times plus-one hour on Nick+1)
Check out a super sneak-peek video clip and photos from the all-new "The Thundermans" episode "Shred It Go" below!:
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK and The Thundermans News and Highlights!
Nickelodeon Germany To Premiere "The Next Step" On Nicknight On Monday 6th April 2015
Nickelodeon Germany (Deutschland) has announced the exciting Nickelodeon International news in the following press release, from Nick Germany's "Nick Pressecenter", that the popular Canadian teen drama series "The Next Step" will make its free TV debut in Germany when Nick Deutschland's nighttime programming block, Nicknight, starts to premiere and show the mockumentary series every Monday to Friday at 9:55pm (21:55 Uhr) from Monday 6th April 2015!
Original Nickelodeon Deutschland Press Release:
Nicknight bringt die Tanz-Drama-Serie 'The Next Step' ins deutsche Free TV
Live-Action Serie im Reality-Stil 'The Next Step' zum ersten Mal im deutschen Free TV // Premiere am 6. April bei Nicknight // #nicknight_nextstep
Berlin, 12. März 2015 – Wer schafft es in die A-Truppe und wer muss sich mit dem B-Team zufrieden geben? Die Karten werden jedes Jahr neu gemischt. Im „The Next Step Studio“ treffen sich junge Tänzer und die, die es werden wollen. Nicknight zeigt die Live-Action Serie ab dem 6. April immer montags bis freitags um 21:55 Uhr.
Bei 'The Next Step' verfolgen alle nur einen Traum: Teil der „A-Truppe“ zu werden und das Tanzstudio bei den Regionalmeisterschaften zu vertreten. Für das Vortanzen und die Qualifikation arbeiten alle hart. Wer es nicht schafft und den strengen Anforderungen nicht gerecht wird, rutscht in die „B-Truppe“.
Neben dem Druck, es bis zu den Meisterschaften zu schaffen, müssen die Tänzer rund um Teamleaderin Emily noch ganz andere Probleme bewältigen. Freundschaften und Intrigen beeinflussen nicht nur ihr Privatleben, sondern auch ihre Performance im „The Next Step Studio“. Als dann plötzlich auch noch eine neue Tänzerin im Studio auftaucht und alle im Team im Sturm zu begeistern scheint, fühlt Emily sich in ihrer Macht bedroht.
Die in Kanada produzierte Mockumentary 'The Next Step' wurde 2014 in gleich zwei Kategorien für die Canadian Screen Awards nominiert und gewann 2013 einen Shaw Rocket Prize sowie einen Digi Award.
Nicknight zeigt 'The Next Step' ab dem 6. April zum ersten Mal im deutschen Free TV; montags bis freitags um 21:55 Uhr.
Mehr Informationen
- Bildmaterial finden Sie in der Mediathek
- Das Presseportal von Nickelodeon
- Das TV-Programm von Nickelodeon und Nicknight
- Nicknight auf Facebook
- Nicknight bei Twitter
Nicknight ist der Abend- und Nachtprogrammblock des Senders Nickelodeon und sendet täglich zwischen 21:00 und 6:00 Uhr. Das Sendeschema besteht aus Showpremieren aus dem internationalen VIACOM Netzwerk sowie aus beliebten und bekannten Nickelodeon-Serien, die in Deutschland, Österreich und der Schweiz bei Nicknight ihre Erstausstrahlung feiern. Mit Sitcom-Highlights wie „Wendell & Vinnie“ und „How to Rock“, Dramen wie “Degrassi” oder „Awkward“ oder Reality Shows wie “Catfish” bedient Nicknight ein Zielpublikum von Teenagern und jungen Tweens. Nicknight komplettiert zusammen mit Nick Jr. am Morgen für Vorschulkinder und dem Nickelodeon Block am Vormittag und Nachmittag das 24-Stunden-Programm auf dem Sendeplatz von Nickelodeon. Damit wird Nickelodeon zum einzigen 24 Stunden-Kinder- und Jugendsender im deutschsprachigen TV-Markt.
Viacom International Media Networks Northern Europe
Kontakt: Sarah Prill
Fon: 49 30 700 100-426, Fax: 49 30 700 100-9426
E-Mail: prill.sarah@vimn.com, Info: presse.nick.de // press.mtv.de
Folgen Sie uns auf Facebook und Twitter: www.facebook.com/VIMNGermany / https://twitter.com/VIMNgermany
###
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Germany News and Highlights!
Original Nickelodeon Deutschland Press Release:
Nicknight bringt die Tanz-Drama-Serie 'The Next Step' ins deutsche Free TV
Live-Action Serie im Reality-Stil 'The Next Step' zum ersten Mal im deutschen Free TV // Premiere am 6. April bei Nicknight // #nicknight_nextstep
Berlin, 12. März 2015 – Wer schafft es in die A-Truppe und wer muss sich mit dem B-Team zufrieden geben? Die Karten werden jedes Jahr neu gemischt. Im „The Next Step Studio“ treffen sich junge Tänzer und die, die es werden wollen. Nicknight zeigt die Live-Action Serie ab dem 6. April immer montags bis freitags um 21:55 Uhr.
Bei 'The Next Step' verfolgen alle nur einen Traum: Teil der „A-Truppe“ zu werden und das Tanzstudio bei den Regionalmeisterschaften zu vertreten. Für das Vortanzen und die Qualifikation arbeiten alle hart. Wer es nicht schafft und den strengen Anforderungen nicht gerecht wird, rutscht in die „B-Truppe“.
Neben dem Druck, es bis zu den Meisterschaften zu schaffen, müssen die Tänzer rund um Teamleaderin Emily noch ganz andere Probleme bewältigen. Freundschaften und Intrigen beeinflussen nicht nur ihr Privatleben, sondern auch ihre Performance im „The Next Step Studio“. Als dann plötzlich auch noch eine neue Tänzerin im Studio auftaucht und alle im Team im Sturm zu begeistern scheint, fühlt Emily sich in ihrer Macht bedroht.
Die in Kanada produzierte Mockumentary 'The Next Step' wurde 2014 in gleich zwei Kategorien für die Canadian Screen Awards nominiert und gewann 2013 einen Shaw Rocket Prize sowie einen Digi Award.
Nicknight zeigt 'The Next Step' ab dem 6. April zum ersten Mal im deutschen Free TV; montags bis freitags um 21:55 Uhr.
Mehr Informationen
- Bildmaterial finden Sie in der Mediathek
- Das Presseportal von Nickelodeon
- Das TV-Programm von Nickelodeon und Nicknight
- Nicknight auf Facebook
- Nicknight bei Twitter
Nicknight ist der Abend- und Nachtprogrammblock des Senders Nickelodeon und sendet täglich zwischen 21:00 und 6:00 Uhr. Das Sendeschema besteht aus Showpremieren aus dem internationalen VIACOM Netzwerk sowie aus beliebten und bekannten Nickelodeon-Serien, die in Deutschland, Österreich und der Schweiz bei Nicknight ihre Erstausstrahlung feiern. Mit Sitcom-Highlights wie „Wendell & Vinnie“ und „How to Rock“, Dramen wie “Degrassi” oder „Awkward“ oder Reality Shows wie “Catfish” bedient Nicknight ein Zielpublikum von Teenagern und jungen Tweens. Nicknight komplettiert zusammen mit Nick Jr. am Morgen für Vorschulkinder und dem Nickelodeon Block am Vormittag und Nachmittag das 24-Stunden-Programm auf dem Sendeplatz von Nickelodeon. Damit wird Nickelodeon zum einzigen 24 Stunden-Kinder- und Jugendsender im deutschsprachigen TV-Markt.
Viacom International Media Networks Northern Europe
Kontakt: Sarah Prill
Fon: 49 30 700 100-426, Fax: 49 30 700 100-9426
E-Mail: prill.sarah@vimn.com, Info: presse.nick.de // press.mtv.de
Folgen Sie uns auf Facebook und Twitter: www.facebook.com/VIMNGermany / https://twitter.com/VIMNgermany
###
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Germany News and Highlights!
Nickelodeon Asia To Premiere "Bella and the Bulldogs" In April 2015
Original Viacom International Media Networks (VIMN) Asia Press Release via VIMN Asia's official Pressroom:
NICKELODEON PREMIERES A NEW LIVE-ACTION COMEDY SERIES THAT FOLLOWS ONE GIRL'S DREAM FROM THE SIDELINES TO THE FOOTBALL IN "BELLA AND THE BULLDOGS"
Premieres in Asia on Monday, 6 April at 5.15pm (HK/SG) and 5.30pm (PH), and Saturday, 11 April at 3.55pm (TH/WIB) and 4.55pm (MY)
Tweet it: .@nickasia premieres a new live-action comedy series that follows one girl's dream in #BellaandtheBulldogs
SINGAPORE, 17 MARCH 2015 - A head cheerleader's life takes an unexpected twist when her rifle-like throwing arm takes her from the sidelines to becoming her middle school's starting quarterback in Nickelodeon's newest live-action comedy series, Bella and the Bulldogs, premiering in Asia on Monday, 6 April at 5.15pm (HK/SG) and 5.30pm (PH), and Saturday, 11 April at 3.55pm (TH/WIB) and 4.55pm (MY).
In this new comedy ripped right out of this year's headlines of girls playing traditionally "boy" sports, Bella Dawson (played by newcomer Brec Bassinger), a confident, caring and talented teenager, suddenly finds herself fulfilling a lifelong dream but also having to navigate the world of her teammates Troy (Coy Stewart), Sawyer (Jackie Radinsky) and Newt (Buddy Handleson), without losing her two best friends, Pepper (Haley Tju) and Sophie (Lilimar) from the cheer squad.
Sawyer (Jackie Radinsky), Bella (Brec Bassinger), Troy (Coy Stewart) and Newt (Buddy Handleson) star in Bella and the Bulldogs (Credit - Jim Fiscus & Nickelodeon)
In the series premiere episode entitled "Newbie QB- Part 1," head cheerleader Bella's dream comes true when she earns a chance to try out to be quarterback of her middle school football team. The rest of the team, led by current quarterback Troy, does everything in their power to make her give up, but Bella must rise to the challenge to make her dream a reality.
Executive produced by Jeff Bushell, the show was created by Nickelodeon Writing Program alumni Gabriel Garza and Jonathan Butler, who also serve as co-executive producers. Garza began his writing career by being selected for the program in 2009, where he met his future writing partner and fellow program alum Jonathan Butler. Prior to selling their pitch to Nickelodeon and beginning development on Bella and the Bulldogs, both Butler and Garza were staff writers on The Haunted Hathaways.
Bella (Brec Bassinger, center), Sophie (Lilimar, left), and Pepper (Haley Tju) in Bella and the Bulldogs (Credit - Jim Fiscus & Nickelodeon)
Bella (Brec Bassinger) and Coach (Dorien Wilson) star in Bella and the Bulldogs (Credit - Robert Voets & Nickelodeon)
Pepper (Haley Tju), Sawyer (Jackie Radinsky), Bella (Brec Bassinger), Troy (Coy Stewart), Newt (Buddy Handleson), and Sophie (Lilimar) star in Bella and the Bulldogs (Credit - Jim Fiscus & Nickelodeon)
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About Nickelodeon
Nickelodeon, now in its 36th year globally and 17th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. Creating surprising and playful entertainment experiences everywhere it goes, Nickelodeon has a portfolio that includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 450 million households in over 100 territories via more than 70 locally programmed channels and syndication. For more information about Nickelodeon in Asia, visit www.nick-asia.com.
Contact
[...]
Twitter: @VIMNAsia_PR
ABOUT VIMN ASIA PRESS
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands are seen globally in more than 3.2 billion households in approximately 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, the Viacom blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
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Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Asia and Bella and the Bulldogs News and Highlights!
NICKELODEON PREMIERES A NEW LIVE-ACTION COMEDY SERIES THAT FOLLOWS ONE GIRL'S DREAM FROM THE SIDELINES TO THE FOOTBALL IN "BELLA AND THE BULLDOGS"
Premieres in Asia on Monday, 6 April at 5.15pm (HK/SG) and 5.30pm (PH), and Saturday, 11 April at 3.55pm (TH/WIB) and 4.55pm (MY)
Tweet it: .@nickasia premieres a new live-action comedy series that follows one girl's dream in #BellaandtheBulldogs
SINGAPORE, 17 MARCH 2015 - A head cheerleader's life takes an unexpected twist when her rifle-like throwing arm takes her from the sidelines to becoming her middle school's starting quarterback in Nickelodeon's newest live-action comedy series, Bella and the Bulldogs, premiering in Asia on Monday, 6 April at 5.15pm (HK/SG) and 5.30pm (PH), and Saturday, 11 April at 3.55pm (TH/WIB) and 4.55pm (MY).
In this new comedy ripped right out of this year's headlines of girls playing traditionally "boy" sports, Bella Dawson (played by newcomer Brec Bassinger), a confident, caring and talented teenager, suddenly finds herself fulfilling a lifelong dream but also having to navigate the world of her teammates Troy (Coy Stewart), Sawyer (Jackie Radinsky) and Newt (Buddy Handleson), without losing her two best friends, Pepper (Haley Tju) and Sophie (Lilimar) from the cheer squad.
Sawyer (Jackie Radinsky), Bella (Brec Bassinger), Troy (Coy Stewart) and Newt (Buddy Handleson) star in Bella and the Bulldogs (Credit - Jim Fiscus & Nickelodeon)
In the series premiere episode entitled "Newbie QB- Part 1," head cheerleader Bella's dream comes true when she earns a chance to try out to be quarterback of her middle school football team. The rest of the team, led by current quarterback Troy, does everything in their power to make her give up, but Bella must rise to the challenge to make her dream a reality.
Executive produced by Jeff Bushell, the show was created by Nickelodeon Writing Program alumni Gabriel Garza and Jonathan Butler, who also serve as co-executive producers. Garza began his writing career by being selected for the program in 2009, where he met his future writing partner and fellow program alum Jonathan Butler. Prior to selling their pitch to Nickelodeon and beginning development on Bella and the Bulldogs, both Butler and Garza were staff writers on The Haunted Hathaways.
Bella (Brec Bassinger, center), Sophie (Lilimar, left), and Pepper (Haley Tju) in Bella and the Bulldogs (Credit - Jim Fiscus & Nickelodeon)
Bella (Brec Bassinger) and Coach (Dorien Wilson) star in Bella and the Bulldogs (Credit - Robert Voets & Nickelodeon)
Pepper (Haley Tju), Sawyer (Jackie Radinsky), Bella (Brec Bassinger), Troy (Coy Stewart), Newt (Buddy Handleson), and Sophie (Lilimar) star in Bella and the Bulldogs (Credit - Jim Fiscus & Nickelodeon)
###
About Nickelodeon
Nickelodeon, now in its 36th year globally and 17th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. Creating surprising and playful entertainment experiences everywhere it goes, Nickelodeon has a portfolio that includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 450 million households in over 100 territories via more than 70 locally programmed channels and syndication. For more information about Nickelodeon in Asia, visit www.nick-asia.com.
Contact
[...]
Twitter: @VIMNAsia_PR
ABOUT VIMN ASIA PRESS
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands are seen globally in more than 3.2 billion households in approximately 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, the Viacom blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
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Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Asia and Bella and the Bulldogs News and Highlights!
Nickelodeon Megastar SpongeBob SquarePants Spreads Positivity Around London For UK Day of Positivity!
What do you call a troop of squarepanted dancers accompanying Nickelodeon megastar SpongeBob SquarePants around London? A FlashBob!
To celebrate the UK theatrical release of Nickelodeon Movies and Paramount Animation's brand-new "SpongeBob SquarePants" movie, "The SpongeBob Movie: Sponge Out of Water", Nickelodeon and Paramount declared Monday 16th March 2015 as the "UK Day of Positivity!"!
As part of SpongeBob's "Day of Positivity!", SpongeBob SquarePants and a flashmob of over 60 of his cheeriest friends took to the streets of London to spread his unique positivity and cheer, helping Londoners to say "Thank Gosh It's Monday" at Canary Wharf, Waterloo Station, Trafalgar Square and Leicester Square with energetic, impromptu greetings and dancing! SpongeBob even got the chance to visit Nickelodeon UK's headquarters in Camden!
Based on the highly acclaimed Nickelodeon TV series, "The SpongeBob Movie: Sponge Out of Water" from Paramount Pictures and Nickelodeon Movies, sees SpongeBob Squarepants, the world's favourite sea dwelling invertebrate, come ashore to our world for his most super-heroic adventure yet. The movie, which has already grossed more than $160m worldwide, stars Antonio Banderas, Tom Kenny, Clancy Brown, Rodger Bumpass, Bill Fagerbakke, Carolyn Lawrence, Mr. Lawrence and Matt Berry, with special guest stars Alan Carr, Stacey Solomon and YouTube sensations Joe Sugg (Thatcher Joe) and Caspar Lee!
Nickelodeon Movies and Paramount Animation's brand-new SpongeBob SquarePants movie, "The SpongeBob Movie: Sponge Out of Water", is released in cinemas everywhere across the UK on Friday 27th March 2015, with previews on Saturday 21st March and Sunday 22nd March 2015!
Check out a selection of photos and video highlights from SpongeBob SquarePants' "UK Day of Positivity!" below!:
To celebrate the UK theatrical release of Nickelodeon Movies and Paramount Animation's brand-new "SpongeBob SquarePants" movie, "The SpongeBob Movie: Sponge Out of Water", Nickelodeon and Paramount declared Monday 16th March 2015 as the "UK Day of Positivity!"!
As part of SpongeBob's "Day of Positivity!", SpongeBob SquarePants and a flashmob of over 60 of his cheeriest friends took to the streets of London to spread his unique positivity and cheer, helping Londoners to say "Thank Gosh It's Monday" at Canary Wharf, Waterloo Station, Trafalgar Square and Leicester Square with energetic, impromptu greetings and dancing! SpongeBob even got the chance to visit Nickelodeon UK's headquarters in Camden!
Based on the highly acclaimed Nickelodeon TV series, "The SpongeBob Movie: Sponge Out of Water" from Paramount Pictures and Nickelodeon Movies, sees SpongeBob Squarepants, the world's favourite sea dwelling invertebrate, come ashore to our world for his most super-heroic adventure yet. The movie, which has already grossed more than $160m worldwide, stars Antonio Banderas, Tom Kenny, Clancy Brown, Rodger Bumpass, Bill Fagerbakke, Carolyn Lawrence, Mr. Lawrence and Matt Berry, with special guest stars Alan Carr, Stacey Solomon and YouTube sensations Joe Sugg (Thatcher Joe) and Caspar Lee!
Nickelodeon Movies and Paramount Animation's brand-new SpongeBob SquarePants movie, "The SpongeBob Movie: Sponge Out of Water", is released in cinemas everywhere across the UK on Friday 27th March 2015, with previews on Saturday 21st March and Sunday 22nd March 2015!
Check out a selection of photos and video highlights from SpongeBob SquarePants' "UK Day of Positivity!" below!:
Nickelodeon UK Uses Facial Coding To Measure Ad Response
The market research news website Research has unveiled a fantastic article, below, about how Nickelodeon UK, the number one commercial kids TV network in the UK, used facial coding to measure children's in-the-moment responses to advertising as part of their recent research project, "My Media, My Ads"!:
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK News and Highlights!
Nickelodeon uses facial coding to measure ad response
UK — Kids TV channel Nickelodeon has embarked on a research project to measure children's in-the-moment responses to advertising.
Speaking at the MRS conference on Kids and Youth Research, its head of insight Alison York explained that there was a clear trend for one giant screen that the family gathered around in the living room, with multiple additional personal handheld devices.
In terms of TV advertising, children's ad recall is very high – 75% can remember an ad on TV recently. And there is an understanding of what TV advertising is from an early age.
York explained that the media company worked with Momentum Research to use facial coding to measure emotions and therefore engagement. It identified five key reactions: humour, active engagement, pleasure, displeasure and disengagement – with the first two the most important.
"We were sceptical to begin with and it took us a while to get our heads around but we may now use it for content development as well as for advertising," said York.
She identified some key pointers for talking to kids in this medium: have one key message; use characters; use audio cues; have a clear and interesting voice-over; keep it simple and talk on their level.
"This is the emergence of the swipe generation: there is an average of 8.4 different devices in a household," she said. There has been a particular increase in tablets and the rise of children owning them thanks to hand-me-downs from parents.
However she pointed to some theories on multi-screening not being pertinent to children.
"Seventy-three percent of children say they are multi-screening when watching TV but we think there is over-claim in this," said York. "It depends on the developmental stage as to whether they are capable of multi-screening."
So, four to six year olds can't do it, seven to nine year olds start to practice multi-screening, so while they may appear to be multi-screening they are actually flicking between the two. By the age of 10, children start to multi-screen said York.
In Nickelodeon's research it found that 50% of the time when kids are watching TV, that is the only thing they are doing.
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