Dawkins will also continue to oversee the group's recently launched programming initiatives: The Splat on TeenNick and Nicktoons' NickSports. Dawkins will mine further programming and partnership opportunities for The Splat and deepen Nickelodeon's relationships with sports leagues and athletes for content and marketing opportunities for NickSports.
Recently launched The Splat is a multiscreen content destination for Millennials that also includes seven social media platforms and a dedicated website featuring the most popular Nick content from the '90s and beyond. Nicktoons' NickSports, meanwhile, is a primetime programming block for sports fans that features original and acquired long- and short-form content from professional sports athletes and leagues like MLB, MLS, NASCAR, NFL and PGA.
Dawkins has built new content ideas with unique talent, including Rob Dyrdek for "Wild Grinders" and Nick Cannon for "TeenNick Top 10". As the first General Manager of Nicktoons, Dawkins has helped the network grow from eight million households to 68 million, become ad-supported and currently stand as the fastest growing kids' network in the marketplace. Dawkins has also overseen the launch of a roster of shows including "Wild Grinders", "Kappa Mikey", "Edgar & Ellen", "Skyland", "Speed Racer: The Next Generation" and "Dragon Ball Z Kai". He formed a partnership with Marvel Animation that brought several of their popular franchises to Nicktoons audiences, including "Wolverine and the X-Men" and "Iron Man: Armored Adventures", which both premiered to stellar ratings and led the network to double-digit year-over-year (YOY) growth.
Dawkins previously served as Senior Vice President (SVP) and General Manager (GM) for Nicktoons and TeenNick. In that role, he developed a variety of partnerships with such companies as Marvel Animation, FremantleMedia, Lionsgate, LEGO and the National Football League (NFL) designed to bring new content to the networks. The former Fox News Channel producer joined Nickelodeon in 2003 as Vice President (VP) and GM of Nicktoons.
During his tenure with Viacom, Dawkins has also served on numerous advisory boards that foster diversity and inclusion amongst peers, departments and networks, including the VH1 Diversity Team, the Nickelodeon Diversity Team and most recently the Viacom Office of Global Inclusion Advisory Committee (GIAC). The Viacom GIAC is committed to championing the next generation of leadership across all Viacom brands, and ensuring that the Viacom culture continues to evolve as a welcoming and inclusive place for talent, employees, leaders and partners. In addition to being a former board member of the NY chapter of "Reach out and Read," a national children's literacy organization, Dawkins currently sits on the Board of Governors for Ramapo College and he's the current inaugural President of the Ridgewood High School Alumni Association. A graduate of the CTAM Executive Management Program at Harvard Business School and the NAMIC Executive Leadership Program at UCLA's Anderson Graduate School of Management, Dawkins also holds a Bachelor's Degree in Communication from Ramapo College.
Original source: Kidscreen.
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