The Nick App was commended by the Meffy Panel, with the following endorsement from the CEO at MEF (Mobile Entertainment Forum), the organisers of the MEFFYS: "Congratulations to Viacom International Media Networks for winning the Meffys Sector Award for Social & Entertainment with the multiplatform OTT Nickelodeon App – a stellar example of an immersive app showcasing how mobile enhances consumer experience" and a parting comment of "you guys are the future!"! Congratulations Nickelodeon UK!
Available for free for iOS and Android devices and featuring over 200 pieces of Nickelodeon-themed content, the Nick App launched in the UK in November 2013 and has since been downloaded over 236,000 times.
An immersive branded experience, the Nick App allows Nickelodeon fans to explore a laughter and slime-filled world that showcases content from hit Nickelodeon and Nicktoons shows and original series developed and produced exclusively for digital platforms. In 2014 the Nick App won the best app or website (channel, strand or genre) at the 2014 Broadcast Digital Awards.
Visitors to the Nick App can watch full-length episodes, take part in polls, quizzes, read blogs, play games, view exclusive photo galleries and much more. New content is added to the Nick App every day. Plus, look out for the Do Not Touch Button! More information on the Nick App can be found at nick.co.uk/apps.
The Meffys are the global benchmark for measuring commercial success and rewarding innovation across the mobile ecosystem. The Meffys honour the most influential players from around the world across 17 mobile categories.
Celebrating 12 years, the awards have recognized global brands, dynamic start-ups and visionary individuals who have helped shape the mobile ecosytem.
Judged by expert panels of independent journalists, analysts, academics and VCs, the Meffys provide companies and innovators with an unrivalled opportunity to be considered for the industry’s top accolades.
The 12th annual Meffys Awards, supported by F-Secure and Mozilla, took place at a sell-out gala ceremony in London at the Rosewood Hotel, hosted by legendary beat-boxer and musical mastermind Beardyman.
The "Social & Entertainment App" category of the MEFFYS celebrates the best and most commercially successful applications that are focused on 'fun'. Cross-platform sites, apps or experiences developed for the distribution of social and entertainment content, such as sports, games, gossip, humour, reviews, TV & music apps as well as social networking, sharing tools and wearable technology. These may be mobile versions of established entertainment products and services or developed as a stand alone app for mobile.
Original source: Viacom Talent.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK and Nick App News and Highlights!
