The STEM specific range comprises of 14 science kits, including Nickelodeon Gunge 'n Glow, Nickelodeon Explore The Body and Nickelodeon Exploding Boomz, and is available exclusively in all The Entertainer stores and its website from early October. The agreement initially comprises of 26 licensed products in the range.
Supported by extensive PR and marketing activity both in-store, online as well as via PR and consumer-facing events, The Entertainer's objective is to introduce STEM products inspired by the Science, Technology, Engineering and Math (STEM) curriculum to families throughout the UK.
The range is designed to improve children's spatial awareness, ability in maths and logical thinking.
The Entertainer is looking to champion the four STEM disciplines and support future generations in developing life-long skills across science and technology, particularly with the associated links of engineering and mathematics.
"We are delighted to be one of the UK's first toy retailers to introduce STEM specific products to the UK consumer," said Rebecca Rees, head of marketing and Licensing at The Entertainer.
"It is important that parents have the opportunity to purchase toys for their children which help develop key skills and equip them for later life, whilst at the same time giving them the chance to explore and learn more about any of these sectors which are of interest to them.
"Our website will also have a dedicated STEM page with further information to advise parents on the benefits of STEM and to support this we will also introduce STEM via our social media channels using the #whatisSTEM."
Additionally, two adverts have been created showcasing the exclusive range of Nickelodeon licensed products at The Entertainer. The two commercials, one for boys and another for girls, can be viewed below:
Discover Awesome - Boys
Discover Awesome - Girls
Original sources: ToyNews Online, Toy World Magazine.
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