PAPERCUTZ ANNOUNCES INNOVATIVE LIBRARY MARKETING PROGRAM FOR NICKELODEON MAGAZINE!
New Initiative Will Provide Free Magazines to Libraries That Support Graphic Novel Programming
Thursday 6th August 2015
Budget-crunched librarians will soon be receiving some respite thanks to a new program from Papercutz. The "#1 kids' graphic novel publisher" announced today that they will be supplying 100 free copies of NICKELODEON MAGAZINE to libraries that support comics programming. It's part of an effort by the publisher to fuel a growing trend in the school and public library space– "ComicCons" and other events focused on the fastest growing category in publishing – graphic novels.
"Librarians have been on the forefront of the graphic novel explosion", explained Papercutz's President, Terry Nantier. "And forward thinking librarians have tapped in to the interest surrounding events like Free Comic Book day and ComicCon International to attract kids and parents to their facilities. We think it's an incredibly positive thing for graphic novels in general and we wanted to find a way to 'give back' to the community. With the launch of NICKELODEON MAGAZINE this summer, we realized we had the perfect vehicle to promote comics readership and help librarians connect with kids who might be just beginning to become graphic novel readers."
Comic book conventions are well known for a variety of attractions including creator appearances, costumes and, of course, exclusive promotional material from publishers. While many librarians have reached out to the comics creative community for appearances at events and patrons have picked up the costuming challenge, promotional items have been handled on an ad hoc basis, depending on the largesse of publishers or individual creators. This new program ensures that no comics-themed event will have to do without giveaways that incentivize reading.
"Nickelodeon has always been known for creating great comics material", noted Papercutz Editor-in-Chief Jim Salicrup. "And we're proud to continue that tradition with our new publication. I'm personally excited by the opportunity to get the great work of our writers and artists out in front of the biggest possible audience possible. The magazine is going to be a great way for kids to sample our graphic novels and be introduced to some of the fantastic Nickelodeon characters."
Interested librarians simply need to contact Papercutz VP of Marketing, Sven Larsen six to eight weeks before their event. As soon as Papercutz receives a librarian's request (including details of the planned event) they will dispatch 100 copies of the latest issue of NICKELODEON MAGAZINE absolutely free (the library just has to pay for shipping).
"Papercutz graphic novels are already some of the highest circulating titles in libraries", explained Larsen, VP of Marketing for Papercutz. "But we're always looking to grow our audience and the readership for comics. It's part of why we partnered with Nickelodeon in the first place. The new NICKELODEON MAGAZINE is another great way to get kids started on reading and the perfect introduction to the world of graphic novels. We're excited that it will be a cornerstone of our efforts to help libraries expand their graphic novel programming and we want this program to be a giant 'thank you' to all the librarians who are helping to create the next generation of comics fans!"
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