NVCP has detailed its plans to increase the consumer visibility of its brands in the run up to the festive season, with selected products used across a number of licensees to boost awareness for some of the firm's hit brands. "Teenage Mutant Ninja Turtles", "SpongeBob SquarePants", "Dora and Friends: Into the City!" and "Paw Patrol" will all feature in the pre-Christmas promotional campaign.
Using selected promotions and editorial, Nickelodeon plans to boost its visibility in widely read Christmas gift guides.
"We are concentrating on supporting our brands in this crucial period for the benefit of all of our licensees," said Marianne James, Vice President, Consumer Products UK & Ireland & European Retail Sales.
"We will be looking for licensee support to maximise our opportunities. Our aim is to make our brands top of every child’s, plus a few adults’ Christmas wish list this year."
Available in 14 million homes, Nickelodeon is the place where kids rule and features top shows such as Nickelodeon's "Kids' Choice Awards", "Sam & Cat", "Victorious", "SpongeBob SquarePants" and "iCarly". Launched in 1993, Nickelodeon brings hit international and locally-produced entertainment content to audiences in the UK and Ireland. Viewers can also watch Nickelodeon in high definition through Nickelodeon HD and have the opportunity to catch up with the schedule through Nickelodeon +1. Exclusive games, behind the scenes clips, show information and more are available on nick.co.uk and the dedicated Nick app where viewers can find exclusive content updated daily. Viewers can watch Nickelodeon on Sky, Virgin, TalkTalk, BT Vision, YouView, VUTV on Freeview and on UPC in the Republic of Ireland.
The Nickelodeon Network brings the best in kids content to the UK and Ireland with Nickelodeon channels available in over 14 million cable and satellite homes, reaching more than 10 million viewers a month. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, including Nicktoons and Nick Jr., and is a joint venture between Viacom International Media Networks and BSkyB.
In additional news, Marianne James, Vice President, Consumer Products UK & Ireland & European Retail Sales, and Ursula Morgan,
Senior Retail Sales Manager, Nickelodeon & Viacom Consumer Products, have both made Licensing.biz's Women of the Year, a list of the top 100 women in the UK licensing industry! Congratulations Marianne and Ursula!
Produced in association with Kilogrammedia, the list recognises women from all areas of the business, as nominated by Licensing.biz readers. The list highlights the work of women working at licensor and licensee level, as well as in retail, media, marketing, PR and other roles which bring them into contact with the licensing industry.
Sources: ToyNews, Licensing.biz, Toy World Magazine.
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