Under the new multi-year agreement between the two parties, Viacom will expand its portfolio further on Sky through the launch of two new pay channels: Teen Nick, a brand-new Nickelodeon-branded channel targeted towards teenagers that will launch towards the end of 2015, and MTV Next, a all-new MTV-branded channel featuring a strong interactive component, which launched on Saturday 1st August 2015 in the Entertainment area of the SKY EPG on channel number 133.
Financial details weren't disclosed.
The launches of TeenNick and MTV Next will complement VIMN Italy's kids and entertainment offerings on Sky Italy, which currently airs Nickelodeon, Nick Jr., Comedy Central and MTV on its subscription based service. Sky Italy also recently closed a deal with Viacom to acquire Nuova Societa Televisiva Italiana, the company that operates a free-to-air MTV Italy channel, in an effort to further expand beyond its pay TV model.
As part of the partnership, Viacom will launch authenticated Nickelodeon and MTV branded apps in Italy in 2016, in which consumers will be able to watch content, play games and interact with their favourite characters and shows on a variety of devices. A selection of Viacom content will also be available on Sky On Demand and a number of its channels are expected to be launched on Sky Go in Italy by the end of the year.
Viacom International Media Networks will offer such services in Italy to meet the needs of its audience, especially young people, who are increasingly accessing content and interacting with their favourite programmes wherever they are through all kinds of devices*. Viacom International Media Networks, thanks to this partnership with Sky Italy, is expanding its portfolio of linear and non-linear channels in Italy to offer audiences even more!
Sources: Digital-News, World Screen, The Hollywood Reporter. Huge thanks to matteu21 for the news!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Italy and Teen Nick News and Highlights!
