Coming to FreeView and FreeSat channel Pop on Monday 31st August 2015 at 7:30am, "Power Rangers Dino Charge" is the brand-new 22nd season of Saban's popular "Power Rangers" franchise. The all-new episodes see the new team of Power Rangers use their dinosaur spirit energy to charge up an arsenal of dino-fuelled swords, blasters, Zords, and Megazords to save the world.
But that's not all. Kids can be just like the Dino Charge Rangers with the arrival of an awesome new range of action figures, Zord Builder and role-play toys that are now available in stores across the UK. To support the launch, a comprehensive marketing campaign will be activated across the season. This activity includes an exciting experiential campaign that sees "Power Rangers Dino Charge" going on tour across the Summer Holidays, visiting fans at various events.
"Experiential activity offers a fantastic platform for us to engage children with "Power Rangers Dino Charge" as well as getting the toys into kids' hands," said Power Rangers Product Manager, Tess Parsons. "In addition, this activity provides a great hook to generate PR content, raising awareness of the brand and toys to a wider audience outside of the events."
The first stop is CarFest North in Cheshire from Friday 31st July to Sunday 2nd August 2015. This will see the Dino Charge Experience come to life under a giant red inflatable at this family festival. There will be a hub of activities for kids of all ages, including arts and crafts, a Ranger Training area and a Dino cinema where kids can see the first episode before it airs on TV. There will even be a Dino Charge photo booth so kids can take a memento home with them. Dino Charge will be back again at CarFest South in Laverstoke to relive the fun from Friday 28th to Sunday 30th August 2015.
Next, Power Rangers will partner with ToyTesters.TV as part of a week-long tour that kicks off on Monday 3rd August 2015 at three Hamleys stores - Glasgow, Manchester and Regents Street, London. Kids will be able to test out and then rate the brand new Dino Charge Megazord and Morpher. There will be lots of opportunities to win some amazing goodies too, including "Power Rangers" goodie bags!
The Dino Charge toys will also be supported with a heavyweight TV and cinema advertising campaign, as well as press and digital activity across the season.
A long time ago, ten dinosaurs were each entrusted with magical Energems rumored to hold invincible power over the entire universe. Now that the dinosaurs are extinct, the Energems are lost, and an evil alien named Sledge is determined to find all the missing Energems and take control of space and time so he can rule the universe, destroying our planet in the process. There's just one thing standing in his way... The Power Rangers Dino Charge!
Harnessing the power of pre-historic dinosaur spirits, the Dino Charge Rangers are ready to defend Earth at all costs. From a 100,000 year old caveman to a thrill seeking skateboarder, the Dino Charge Rangers may seem like an eclectic bunch, but their unmatched strength and incredible intelligence make for some epic teamwork.
With all new Dino Zords, morphers and weapons, Earth's newest defenders are ready to protect the Energems, save the world and defeat the evil Sledge and his monsters once and for all.. But will their combined power be enough to take down this intergalactic bounty hunter and his menacing team of monsters? Dino Charge Ready!
The latest season of "Power Rangers" promises to be larger-than-life and will deliver more dino-charged action and adventure than ever before, with an out-of-this-world storyline and an epic new team of Rangers.
Sources: Toys 'n' Playthings, Licensing.biz, Toy World Magazine.
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