In Malaysia, Nickelodeon organized the "SpongeBob SquarePants Summer Holiday Splash", with the main attraction being a pop-up Bikini Bottom Playland located at Pavilion, Kuala Lumpur. Visitors enjoyed a SpongeBob-themed inflatable playground, hung out with the characters themselves and enjoyed a range of the latest Nickelodeon merchandise.
In Singapore, the network hosted "Fun with SpongeBob SquarePants & Friends at VivoCity", which included live performances, meet-and-greets with SpongeBob and Patrick and merchandise from a retail section managed by Toys 'R' Us.
Finally in Manila, the Philippines, was the "The SpongeBob BFF – Best Friends Festival!" at SM Malls.
Nickelodeon superstar SpongeBob SquarePants can now be found at Shengyang Plaza in China where he is hosting the "SpongeBob Ocean Adventure" exhibition in partnership with Star Mall that includes a detailed and interactive pop-up art gallery and character appearances.
Source: License! Global.
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