Conceived by Keith Chapman, creator of "Bob the Builder", "Paw Patrol" has quickly become one of the top preschool properties in the market.
Character World has launched a full "Paw Patrol" range including junior and single duvets sets, towels, ponchos, toddler beds and cushions. The products are available to retailers across the UK!
The action adventure pre-school property, which launched in 2013, stars a pack of seven heroic rescue pups – Chase, Marshall, Rocky, Rubble, Zuma, Skye and Everest - who are led by a tech-savvy boy named Ryder. Together they work hard to show the people of Adventure Bay that "no job is too big, no pup is too small!" The series attracts huge TV audiences and mass consumer product sales.
Tim Kilby, brand director at Character World, said: "Paw Patrol has become a global phenomenon and is gaining momentum all the time.
"It has exceeded all expectations and has quickly become one of Nickelodeon's top pre-school shows. With strong programming in place and plans for new character additions, we can see this brand having a long term future and we're delighted to be on board.
"Due to the demand from retailers we've already expanded our range of products.
"Although "Paw Patrol" began as a boy's brand, it's also connecting with girls, and I can see it getting bigger and bigger in this market too."
Nickelodeon recently announced that "Paw Patrol" has been renewed for a 20 episode third season, which will be released later this year.
"Paw Patrol" airs regularly on Nick Jr. UK & Ireland and on Channel 5's "Milkshake!".
Source: Manchester Evening News.
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