Build-A-Bear customers will be able to create their own customized Peppa Pig plush toy with a variety of outfit and accessory options. The make-your-own Peppa Pig product line will feature a five-in-one sound chip, as well as two outfit options, in addition to Peppa's signature teddy bear, Teddy. The new product will debut online and in Build-A-Bear Workshops in the UK on Friday 9th October 2015 and in will become available in the USA and Australia in the the following months.
Build-A-Bear will support Peppa Pig's arrival with an in-store marketing campaign.
Andrew Carley, the head of global licensing at Entertainment One, said, "We're delighted that Build-A-Bear will be giving Peppa fans the opportunity to personalize and take home their very own talking Peppa toy. This partnership adds a fun, new dimension to the brand’s toy category and also appeals to the gifting market."
"Our Peppa Pig product is one of the most customizable Peppa lines on the market and gives our young guests the experience of bringing one of their favorite characters to life," said Jennifer Kretchmar, the chief product officer at Build-A-Bear Workshop. "We look forward to partnering with eOne on this exciting product launch that truly touches the imagination of children worldwide and gives them the ability to put their own special touch on Peppa."
"We're delighted that Build-A-Bear will be giving Peppa fans the opportunity to personalise and take home their very own talking Peppa toy," said Andrew Carley, head of global licensing at Entertainment One. "This partnership adds a fun, new dimension to the brand's toy category and also appeals to the gifting market."
Entertainment One's top-rated animated preschool series "Peppa Pig" airs on Nick Jr. channels worldwide, including Nick Jr. UK & Ireland, Nick Jr. USA and Nick Jr. Channel Australia & New Zealand.
In additional "Peppa Pig" news, "Peppa Pig" is heading to China for the first time as Entertainment One Licensing secures new toy and publishing partners in the territory!
King Bee has been appointed as the master toy licensee for "Peppa Pig" in the region.
Meanwhile, Penguin China will work to build the "Peppa Pig" publishing category through bilingual and local languages with a variety of published titles.
Products are scheduled to begin to rollout at key retail channels from July 2015.
Sources: TV Kids, Licensing.biz, ToyNews.
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