Rentrak and Viacom Sign TV Ratings and Advanced Demographic Measurement Agreement
-- New Agreement To Enhance Viacom's Audience Insights
Rentrak is the entertainment industry's premier provider of worldwide consumer viewership information, measuring movie and television content everywhere the consumer is watching including box office, multiscreen television and home video.
PORTLAND, Ore., May 1, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV ratings and Video on Demand measurement agreement with Viacom Media Networks. Viacom will utilize Rentrak's Advanced Demographics measurement capabilities, which include Rentrak's viewing information and integrated purchase information from IRI, Shopcom and IHS Polk's Automotive segmentations.
Rentrak's advanced analytical technology will support Viacom's ability to precisely target consumer audiences. Rentrak provides access to a broad range of consumer insights from the cars consumers drive to the products in their shopping carts. This capability supports Viacom's advanced data approach, including the recently announced Viacom Vantage, a data-driven advertising product that gives advertisers the flexibility to define and reach custom audiences.
Colleen Fahey Rush, Executive Vice President of Strategic Insights and Research for Viacom Media Networks, said, "Viacom is leading the industry with a comprehensive approach, fusing the power of research and insights to drive value and opportunity. Our partnership with Rentrak further strengthens our insights arsenal and our ability to unlock new levels of targeting."
"We are excited to welcome Viacom to our growing list of national network clients," said Rentrak's Vice Chairman and CEO Bill Livek. "We are proud to partner with them to support their products and look forward to helping them gain greater insights that will highlight the value of their audience through our measurement and analytics."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 31 million TVs nationwide including granular information for TV stations and cable networks in all 210 local markets.
About Viacom Media Networks
Viacom Media Networks, a unit of Viacom Inc (NASDAQ: VIA, VIAB), connects audiences with compelling content across television, motion picture, online, mobile and social platforms. Viacom's leading brands Nickelodeon, CMT, Nick Jr., TeenNick, Nicktoons, TV Land, Nick at Nite, MTV, VH1, Comedy Central, SPIKE, Logo, BET and CENTRIC reach over 3.2 billion subscribers worldwide in over 165 countries. Viacom continues to advance innovative, multiplatform advertising solutions for partners across linear, digital and social platforms. Viacom Vantage is the first-to-market, data-driven advertising product enabling advertisers to deeply customize and reach target consumers. Viacom Velocity's Echo leverages an insights-driven approach to harness our massive social footprint for content creation, distribution, amplification and optimization. Echo is powered by the Echo Social Graph, a groundbreaking, analytics platform that delivers measured earned media for our partners
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
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SOURCE Rentrak
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