The partnership, secured by UM London and Sunchaser, involves characters from the virtual world of MovieStarPlanet. The site, which is accessible on desktop, tablet and mobile devices, allows children create an account, choose an avatar, and compete to become a famous virtual movie star.
For the tie-up with Nickelodeon, users who log in to MovieStarPlanet.co.uk from today, Thursday 9th April 2015, will be given a free virtual "Bella and the Bulldogs" top to dress their virtual character in as well as watch clips from Nick's new series in a virtual cinema!
Alison Bakunowich, Vice President and Director of Creative, Marketing and Communications at Nickelodeon UK, said: "It is brilliant to be the first brand to launch a partnership of this kind with MovieStarPlanet. We hope that the activation will complement our other promotional plans for the series, helping to build a strong UK fan base ahead of the show’s UK premiere."
Bakunowich added that she hopes the partnership will encourage the series' target audience - children aged between 7-12 years - to create user generated content associated with the show.
Bella and the Bulldogs Trailer from Tee on Vimeo.
"Bella and the Bulldogs" premieres on Nickelodeon UK & Ireland and Nickelodeon HD UK on Monday 27 April 2015 at 6:00pm (replayed one-hour later on Nick UK's plus-one (+1) timeshift channel, Nickelodeon +1). Following the series debut, Nick UK & Eire/HD will continue to premiere all-new episodes of "Bella and the Bulldogs" weekdays at 6:00pm (7:00pm on Nick+1).
Bella Dawson (Brec Bassinger) stars in Bella and the Bulldogs (Credit - Jim Fiscus & Nickelodeon)
Executive produced by Jeff Bushell, the show was created by Nickelodeon Writing Program alumni Gabriel Garza and Jonathan Butler, who also serve as co-executive producers. Garza began his writing career by being selected for the program in 2009, where he met his future writing partner and fellow program alum Jonathan Butler. Prior to selling their pitch to Nick and beginning development on "Bella and the Bulldogs", both Butler and Garza were staff writers on "The Haunted Hathaways".
Nick UK's official "Bella and the Bulldogs" webpage features information about the series and each of the characters in the show - Bella Dawson (Brec Bassinger), Troy Dixon (Coy Stewart), Sawyer Higgins (Jackie Radinsky), Newt (Buddy Handleson), Pepper (Haley Tju) and Sophie (Lilimar Hernandez), Ace McFumbles (Rio Mangini), Carrie Dawson (Annie Tedesco) and Coach Russell (Dorien Wilson) - plus exclusives videos featuring a special sneak peek and a guide on how to speak Bulldog, fantastic photo galleries, including a 'All About Brec' photo gallery introducing Nickelodeon star Brec Bassinger and a picture gallery featuring a tour of the studio set, a exclusive "Which Bulldog are you?" quiz, and a fan poll asking what would you do first if you just made quarterback! Shabooya!
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