Nickelodeon, the number-one entertainment brand for kids and families, today announced that they are relaunching their Noggin brand as a brand-new streaming video subscription service aimed at preschoolers, handing consumers another way to get high-quality video without the need for cable or satellite!
The service, unveiled at the networks annual upfront pitch, Nickelodeon Upfront, to ad buyers, will cost $5.99 per month and will be available for iPhone, iPad and iPod Touch starting Thursday 5th March 2015. It will feature on-demand long- and short-form educational series and preschool music videos, all without ads.
Initial programming will include Nick Jr. favorites such as "Blues Clues", "Franklin and Friends" and "Little Bear", music videos featuring Nick characters, and viewer favorite hosts Moose A. Moose and Zee, a moose-and-bird duo who hosted the linear Noggin.
Nickelodeon is also in conversations with distributors about offering the service as a premium complement to authenticated cable and satellite TV subscribers, it said.
Noggin is envisioned as a complement to the company’s Nick Jr. app, which shows a live, linear feed of the Nick Jr. preschooler cable network for people who already subscribe to it. Noggin's content will also remain separate and distinct from Nickelodeon's preschool content already available on its existing distribution platforms.
Noggin was previously its own preschool cable channel in the USA. The channel was renamed Nick Jr. as part of Nickelodeon's network wide rebranding.
Sources: Advertising Age, Variety.
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