NICKELODEON WINS TWO AWARDS AT THE ASIAN LICENSING AWARDS
JOINT CELEBRATION WITH CHANGI AIRPORT GROUP ON "BEST PROMOTION CAMPAIGN" AWARD AND WITH INNER MONGOLIA MENGNIU DAIRY (GROUP) CO., LTD ON "BEST LICENSEE" AWARD
HONG KONG/ SINGAPORE, 14 JANUARY 2015 – Nickelodeon today jointly celebrated its wins with Changi Airport Group and Inner Mongolia Mengniu Dairy (Group) Co., Ltd for winning the "Best Promotion Campaign" award and "Best Licensee" award respectively at the recently concluded Asian Licensing Awards, held last night in Hong Kong.
"SpongeBob SquarePants is one of the world's most iconic characters and is beloved by fans everywhere. We are thrilled to see a win with our SpongeBob SquarePants Christmas holiday experience collaboration with Changi Airport Group, and to have Inner Mongolia Mengniu Dairy (Group) Co., Ltd's specially-designed SpongeBob SquarePants dairy products get recognized by the licensing industry in Asia," said Jack Yew, Vice President, Consumer Products, Viacom International Media Networks Asia. "Both wins are successful examples of how Nickelodeon is all about creating surprising and playful entertainment experiences everywhere we go."
Best Promotion Campaign award recipient: (L-R) Ms Norleana Aidi, Senior Associate, Advertising & Promotions, Airside Concessions, Changi Airport Group (S) Pte Ltd and Ms Cindy Loh, Director, Licensing, Viacom International Media Networks Asia receiving award from Asian Licensing Association’s representative
In collaboration with Changi Airport Group in 2013, Nickelodeon launched an extensive SpongeBob SquarePants-themed Christmas experience at the Singapore Changi Airport to give fans and visitors a fun, one-of-a-kind SpongeBob SquarePants Christmas holiday experience, which made it SpongeBob SquarePants' first airport collaboration in Asia.
Best Licensee award recipient: (L-R) Ms Cecillia Chi, Senior Director, Consumer Products, Viacom International Media Networks Asia receiving award from Asian Licensing Association’s representative
Over a seven-week holiday season, visitors who went through Changi Airport were able to discover surprises with the following:
* The world's tallest SpongeBob SquarePants' Giant Pineapple House structure at the heart of Terminal 3's Departure Hall, which created an extravaganza of sights and sounds that included 'smoke bubbles' lighting up the Bikini-Bottom inspired Pineapple House and a chance to do some sleigh pedaling. The Bikini Bottom-inspired House stands at 11 metres high.
* The biggest SpongeBob SquarePants Super Bouncy Playground in Singapore at Terminal 3's Departure Hall, where kids were able to take a tumble in the Krusty Krab Ball Pit, challenge themselves in the Pineapple House Maze and cruise their way down giant bouncy slides.
* Spot SpongeBob SquarePants and his friends at famous places from around the world through stunning landmarks in giant topiaries such as Italy's Colosseum and Leaning Tower of Pisa, Russia's St Basil's Cathedral and Turkey's Trojan horse.
* Limited edition plush toys of SpongeBob and his friends were collected at just $3 per plush toy when visitors shopped at Changi Airport.
The dairy products from Inner Mongolia Mengniu Dairy (Group) Co., Ltd, featuring characters from Nickelodeon's hit show SpongeBob SquarePants, launched across China last year. This marks Nickelodeon's third-year collaboration with the China manufacturing and distribution company of dairy products and ice-cream.
Since the inauguration of the Asian Licensing Awards in 2012, Nickelodeon has taken home the "Best Licensee" award over the last two years through its master licensee Guangzhou Art-land and through Guangzhou Art-land's sub-licensee, Vinda Group, respectively.
Organized by the Asian Licensing Association, the Asian Licensing Awards, recognizes the outstanding achievements of licensed properties, licensing companies, licensing agents, advertising and promotional firms for their development, launch and promotion of licensed properties and trademarks throughout Asia for the preceding year. The Asian Licensing Awards celebrate excellence, innovation and creativity across the licensing spectrum.
Best Promotion Campaign Award from Asian Licensing Awards 2014
Best Licensee Award from Asian Licensing Awards 2014
Merry-go-round at Nickelodeon's SpongeBob SquarePants Activity Area Pic 1 (Credit - Changi Airport Group)
Merry-go-round at Nickelodeon's SpongeBob SquarePants Activity Area Pic 2 (Credit - Changi Airport Group)
Nickelodeon's SpongeBob SquarePants' Pineapple House at Terminal 3 (Credit - Changi Airport Group)
Nickelodeon's SpongeBob SquarePants Super Bouncy Playground at Terminal 3 (Credit - Changi Airport Group)
Nickelodeon's SpongeBob SquarePants in front of the Pineapple House at Terminal 3(Credit - Changi Airport Group)
World's tallest Pineapple House Structure and Santa Village take centre stage at Terminal 3 Departure Hall this Christmas (Credit - Changi Airport Group)
Children having a bouncy good time at SpongeBob-themed playground that features a ball pit, maze and a slide (Credit - Changi Airport Group)
SpongeBob at St. Basil's Cathedral 1 (Credit - Nickelodeon & Zara Ebrahim)
SpongeBob at St. Basil's Cathedral 2 (Credit - Nickelodeon & Zara Ebrahim)
Mr Krabs at Leaning Tower of Pisa at T3 Transit Area 1 (Credit - Nickelodeon)
Redemption Booth at T3 Transit Area (Credit - Nickelodeon)
Mr Krabs at Leaning Tower of Pisa at T3 Transit Area 2 (Credit - Nickelodeon)
SpongeBob and Friends at T3 Transit Area (Credit - Nickelodeon)
Inner Mongolia Mengniu Dairy (Group) Co., Ltd. SpongeBob SquarePants Product Pic 1
Inner Mongolia Mengniu Dairy (Group) Co., Ltd. SpongeBob SquarePants Product Pic 2
Inner Mongolia Mengniu Dairy (Group) Co., Ltd. SpongeBob SquarePants Product Pic 3
Inner Mongolia Mengniu Dairy (Group) Co., Ltd. SpongeBob SquarePants Product Pic 4
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About Nickelodeon
Nickelodeon, now in its 36th year globally and 17th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. Creating surprising and playful entertainment experiences everywhere it goes, Nickelodeon has a portfolio that includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 450 million households in over 100 territories via more than 70 locally programmed channels and syndication. For more information about Nickelodeon in Asia, visit www.nick-asia.com.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel and more. Viacom brands are seen globally in more than 3.2 billion households in approximately 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.
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