This year's Black Friday television spot centers around several customers' enthusiastic reaction to first hearing about Macy's "Black Friday Give-Away with a Million Dollars in Prizes". When one family, along with SpongeBob SquarePants and his BFF Patrick Star, receive word about the giveaway via breaking news, they take excitement to a new level, sharing an equally exuberant response.
Fans of all ages can bring home the fun with an exclusive "SpongeBob SquarePants" holiday plush, complete with Patrick and Plankton finger puppets, available in-store and online at macys.com/squarepants. Available only at Macy's, this giftable item also features a special code on the hangtag that can be used to unlock exclusive content.
Adding to the holiday cheer, the first-ever 'square' balloon will make its 11th triumphant return to the Macy's Thanksgiving Day Parade on Thursday 27th November 2014. Nickelodeon's "SpongeBob SquarePants" balloon will be joined in the 88th Annual Macy's Thanksgiving Day Parade by Nickelodeon's first-ever "Dora and Friends" float called "Aventuras Fantasticas", featuring the newly imagined Latina heroine and some of her new friends, Kate and Pablo, who win be singing and dancing along the parade route!
Original Macy's Press Release:
Macy's Reveals a Black Friday Giveaway with a Million Dollars in Prizes
Along with unbeatable doorbusters on the season's hottest items, Macy's will give away a total of $1 million in prize gift codes to shoppers nationwide through an interactive experience in-store
SpongeBob SquarePants™ brings his signature charm to Macy's Black Friday commercial
All Macy's Black Friday specials revealed today on macys.com
November 20, 2014 11:05 AM Eastern Standard Time
NEW YORK--(BUSINESS WIRE)--Shoppers will have even more reasons to be excited during Macy's Black Friday Giveaway with a Million Dollars in Prizes in stores nationwide during doorbuster hours. Beginning at 6 p.m. local time on Thanksgiving Day, customers can shop the greatest deals of the weekend (all Black Friday specials were revealed today on macys.com/blackfriday), plus have a chance to win big, scoring digital gift codes that can be used instantly for Black Friday purchases. A new television spot scheduled to break on Nov. 23 features the world's most loveable undersea character, SpongeBob SquarePants, offering his special enthusiasm to help build excitement for Macy's Black Friday giveaway.
"This year, we're adding another level of entertainment to our highly-anticipated Black Friday doorbusters and specials," said Martine Reardon, chief marketing officer at Macy's. "As customers navigate their shopping route throughout the store, they will be able to score digital gift codes offering instant wins via Macy's mobile app. This element of surprise along with a playful new commercial featuring our official holiday ambassador, SpongeBob SquarePants, is certain to add a new element of fun to our customers' shopping experience on Black Friday this year."
"SpongeBob's special brand of optimism and cheer is the perfect complement to Macy's phenomenal Black Friday promotion that gives back to consumers in a big way," said Pam Kaufman, chief marketing officer and president Consumer Products, Nickelodeon Group. "I'm personally excited to see Black Friday turn SpongeBob yellow."
Using Macy's mobile app, customers can scan QR codes in-store to enter the instant win experience during doorbuster hours, beginning at 6 p.m. Thursday, Nov. 27 through 1 p.m. Friday, Nov. 28, and Saturday, Nov. 29 from 7 a.m. to 1 p.m. Upon scanning, customers will see if they have won a digital gift code worth $10, $25, $50 or $250. At the end of each hour, a new pool of prizes becomes available and customers can play again. See rules and regulations for full details, including alternate method of entry at macys.com/million. One million dollars in digital gift codes will be given away. No purchase is necessary. Text "APP" to 62297 to download Macy's mobile app. Customers are encouraged to download in advance. Message and data rates may apply.
With the help of SpongeBob SquarePants™, Macy's will host its Black Friday Give-Away with a Million Dollars in Prizes in stores nationwide during doorbuster hours. (Graphic: Business Wire)
This year's Black Friday television spot centers around several customers' enthusiastic reaction to first hearing about Macy's "Black Friday Give-Away with a Million Dollars in Prizes." When one family, along with SpongeBob SquarePants and his starfish sidekick Patrick, receive word about the giveaway via breaking news, they take excitement to a new level, sharing an equally exuberant response.
Fans of all ages can bring home the fun with an exclusive SpongeBob SquarePants holiday plush, complete with Patrick and Plankton finger puppets, available in-store and online at macys.com/squarepants. Only at Macy's, this giftable item also features a special code on the hangtag that can be used to unlock exclusive content.
Starting today, customers can preview Black Friday specials online at macys.com/blackfriday and add favorites to their shopping list which is available via desktop, mobile device and tablet. They can also create custom tags to organize recipients and shop straight from their list all Thanksgiving Day on macys.com.
For more information on Macy's Black Friday, including merchandise images, please visit http://pimsmultimedia.com/macys-holiday-2014/black-friday.php. Additionally, Black Friday video from our 2013 opening can be downloaded here for media use: https://www.hightail.com/download/UlRRblRxeFhUME5MWE1UQw.
About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
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