Nickelodeon, the number-one entertainment brand for kids and families, has announced in the following press release, from TVByTheNumbers.com, the exciting news that Nickelodeon is encouraging kids to get their hands dirty this Earth Day (Tuesday 22nd April 2014) with the kick-off of its "Get Dirty!" Earth Day pro-social initiative! The "Get Dirty" campaign lives on-air and online and features eco-themed TV spots highlighting Nickelodeon stars and real kids who offer fun ways to improve the environment, as well as a dedicated webpage that provides kids and families with tips and information on how they can take action to help protect the planet. Additionally, Nick USA and Nick Jr. USA will be celebrating Earth Day with an eco-friendly slate of programming.
Nickelodeon is preparing kids and families to get active this Earth Day with a series of interstitials (shorts) featuring some of the stars of the network's hit live-action series, including, "Instant Mom" (Sydney Park), "The Haunted Hathaways" (Curtis Harris and Amber Montana), "See Dad Run" (Ryan Newman) and "The Thundermans" (Jack Griffo and Kira Kosarin), as they do their part to pitch in and clean up the environment. In addition, the spots offer viewers environmental tips and ideas.
The network is also spreading the word online. Kids can log on to www.nick.com/earthday to stream the "Get Dirty!" Earth Day spots; read facts about environmental issues; get ideas from green-themed video clips from Nick partner organizations like the Boys & Girls Club of America; get tips on how they can dig in and take action on Earth Day; and get more information on how they can be a part of environmental projects led by the Natural Resources Defense Council, National Environmental Education Foundation and The Thirst Project.
In celebration of Earth Day, Nickelodeon USA will air an eco-friendly "SpongeBob SquarePants" special ("SpongeBob's Last Stand") at 8:00 a.m. – which will also encore at 2:30 p.m. and 6:30 p.m. – that follows SpongeBob and Patrick as they protest the construction of a highway that would destroy Jellyfish Fields. Also, the network will air a special preschool programming block, from 9:30 a.m. to 12:00 p.m., that features green-themed episodes of "Team Umizoomi" ("Playground Heroes") at 9:30 a.m.; "Dora the Explorer" ("Dora Saves the Mermaids") at 10:00 a.m.; and two episodes of "Bubble Guppies" ("Boy Meets Squirrel") at 11:00 a.m. and ("The Spring Chicken Is Coming") at 11:30 a.m.
Nick Jr. will also go green with a full day of eco-themed programming. Beginning at 6:00 a.m., the network will air environmental-themed episodes of "Peppa Pig" ("Recycling The Boat Pond"/"Traffic Jam"/"Bedtime"/"Sports Day") at 6:00 a.m.; "Max and Ruby" ("Ruby's Earth Day Party"/"Ruby's Earth Day Checklist"/"Max's Ducky Day") at 7:00 a.m. and ("Ruby's Hippity Hop Dance"/"Ruby's Bird Bath"/"Super Max Saves the World") at 7:30 a.m.; Dino Dan ("Moody Dino"/"Stop Motion Dino") at 9:30 a.m.; "Ni Hao, Kai-lan" ("The Place Where We All Live") at 10:00 a.m.; "Yo Gabba Gabba" ("The Place Where We All Live") at 12:00 p.m. and more throughout the day.
At NickJr.com, parents can find Earth Day-themed games and activities to get their kids excited about helping the environment, including a "Going Green" family handbook, "Bubble Guppies" and "Dora the Explorer" games, as well as a printable poster, stickers and other activities.
For more information about Nickelodeon's Earth Day efforts, visit www.nick.com/earthday and www.nickjr.com/earth-day.
Original Nickelodeon Press Release:
NICKELODEON ENCOURAGES KIDS TO CLEAN UP THE PLANET WITH ITS BRAND-NEW 'GET DIRTY!' EARTH DAY INITIATIVE
NEW YORK – April 10, 2014 – Nickelodeon is encouraging kids to get their hands dirty this Earth Day (April 22) with the kick-off of its “Get Dirty!” Earth Day initiative. The “Get Dirty” campaign lives on-air and online and features eco-themed TV spots highlighting Nickelodeon stars and real kids who offer fun ways to improve the environment, as well as a dedicated webpage that provides kids and families with tips and information on how they can take action to help protect the planet. Additionally, Nickelodeon and Nick Jr. will be celebrating Earth Day with an eco-friendly slate of programming.
"Earth Day offers an invaluable platform to raise awareness and help encourage this new generation of kids to take action to improve the environment," said Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon. "Through our 'Get Dirty' campaign, we aim to provide kids with information on top-of-mind issues and connect them with green activities, in collaboration with our community-based partners."
Nickelodeon is preparing kids and families to get active this Earth Day with a series of interstitials featuring some of the stars of the network’s hit live-action series, including, Instant Mom (Sydney Park), The Haunted Hathaways (Curtis Harris and Amber Montana), See Dad Run (Ryan Newman) and The Thundermans (Jack Griffo and Kira Kosarin), as they do their part to pitch in and clean up the environment. In addition, the spots offer viewers environmental tips and ideas.
The network is also spreading the word online. Kids can log on to www.nick.com/earthday to stream the “Get Dirty!” Earth Day spots; read facts about environmental issues; get ideas from green-themed video clips from Nick partner organizations like the Boys & Girls Club of America; get tips on how they can dig in and take action on Earth Day; and get more information on how they can be a part of environmental projects led by the Natural Resources Defense Council, National Environmental Education Foundation and The Thirst Project.
In celebration of Earth Day, Nickelodeon will air an eco-friendly SpongeBob SquarePants special (“SpongeBob’s Last Stand”) at 8:00 a.m. – which will also encore at 2:30 p.m. and 6:30 p.m. – that follows SpongeBob and Patrick as they protest the construction of a highway that would destroy Jellyfish Fields. Also, the network will air a special preschool programming block, from 9:30 a.m. to 12:00 p.m., that features green-themed episodes of Team Umizoomi (“Playground Heroes”) at 9:30 a.m.; Dora the Explorer (“Dora Saves the Mermaids”) at 10:00 a.m.; and two episodes of Bubble Guppies (“Boy Meets Squirrel”) at 11:00 a.m. and (“The Spring Chicken Is Coming”) at 11:30 a.m.
Nick Jr. will also go green with a full day of eco-themed programming. Beginning at 6:00 a.m., the network will air environmental-themed episodes of Peppa Pig (“Recycling The Boat Pond/Traffic Jam/Bedtime/Sports Day”) at 6:00 a.m.; Max and Ruby (“Ruby's Earth Day Party/Ruby's Earth Day Checklist/Max's Ducky Day”) at 7:00 a.m. and (“Ruby's Hippity Hop Dance/Ruby's Bird Bath/Super Max Saves the World”) at 7:30 a.m.; Dino Dan (“Moody Dino/Stop Motion Dino”) at 9:30 a.m.; Ni Hao, Kai-lan (“The Place Where We All Live”) at 10:00 a.m.; Yo Gabba Gabba (“The Place Where We All Live”) at 12:00 p.m. and more throughout the day.
At NickJr.com, parents can find Earth Day-themed games and activities to get their kids excited about helping the environment, including a "Going Green" family handbook, Bubble Guppies and Dora the Explorer games, as well as a printable poster, stickers and other activities.
For more information about Nickelodeon’s Earth Day efforts, visit www.nick.com/earthday and www.nickjr.com/earth-day.
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
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Thursday, April 10, 2014
Viacom and Mass Relevance Partner to Launch EchoGraph, Exclusive Social Media Measurement Platform for Advertisers
Viacom Inc. (NASDAQ: VIAB, VIA), the parent company of the Nickelodeon brand, and Mass Relevance have today, Thursday 10th April 2014, announced in the following press release, from Business Wire, a partnership to launch EchoGraph, a social media measurement platform that will track and analyze social activity for advertisers. Throughout the 2014 Upfront season, Mass Relevance, which recently merged with Spredfast, will work exclusively with Viacom to measure earned media generated by Viacom client campaigns across Twitter, Facebook, Instagram, Tumblr, Vine, Google+ and YouTube in real time. With EchoGraph, Viacom will provide clients with comprehensive data and analysis regarding reach, social activity, types of engagement, hashtag popularity, influencers and more.
The EchoGraph social analytics platform will support Viacom Echo, a client-service offering through which Viacom Velocity creates custom content to deliver measured earned media for advertisers. Echo extends an advertiser's message beyond Viacom's owned and operated linear, digital and mobile screens and into the social ecosystem, including the company's Twitter Amplify and Tumblr partnerships.
Viacom and Mass Relevance have partnered previously to track and measure social integrations for programming and advertiser campaigns including MTV's "MTV Video Music Awards", "MTV Movie Awards" and "Catfish: The TV Show". Mass Relevance is the only certified partner for both Twitter and Facebook and the company has the ability to curate content streams from a broad range of social platforms.
Original Viacom Press Release:
Viacom and Mass Relevance Partner to Launch EchoGraph, Exclusive Social Media Measurement Platform for Advertisers
April 10, 2014 02:12 PM Eastern Daylight Time
NEW YORK--(BUSINESS WIRE)--Viacom Inc. (NASDAQ: VIAB, VIA) and Mass Relevance today announced a partnership to launch EchoGraph, a social media measurement platform that will track and analyze social activity for advertisers. Throughout the 2014 Upfront season, Mass Relevance, which recently merged with Spredfast, will work exclusively with Viacom to measure earned media generated by Viacom client campaigns across Twitter, Facebook, Instagram, Tumblr, Vine, Google+ and YouTube in real time. With EchoGraph, Viacom will provide clients with comprehensive data and analysis regarding reach, social activity, types of engagement, hashtag popularity, influencers and more.
"We have a long history of working alongside this innovative company to help them push the boundaries of the TV and entertainment industry"
The EchoGraph social analytics platform will support Viacom Echo, a client-service offering through which Viacom Velocity creates custom content to deliver measured earned media for advertisers. Echo extends an advertiser’s message beyond Viacom’s owned and operated linear, digital and mobile screens and into the social ecosystem, including the company’s Twitter Amplify and Tumblr partnerships.
"We've cracked the code on how to connect advertisers to the enormous social activity around our networks but, until now, the missing piece was comprehensive measurement," said Jeff Lucas, Head of Sales, Music and Entertainment, Viacom Media Networks. "Through EchoGraph, we can offer clients true accountability and tell the full story of how our custom campaigns carry their brand messages across the social sphere."
"We have a long history of working alongside this innovative company to help them push the boundaries of the TV and entertainment industry," said Jesse Redniss, Chief Strategy Officer, Mass Relevance. "Viacom has always taken a lean forward strategy to define the marketplace, not just move it. The EchoGraph project is a groundbreaking approach in identifying the core value of social TV for their brand partners."
Viacom and Mass Relevance have partnered previously to track and measure social integrations for programming and advertiser campaigns including MTV's MTV Video Music Awards, MTV Movie Awards and Catfish: The TV Show. Mass Relevance is the only certified partner for both Twitter and Facebook and the company has the ability to curate content streams from a broad range of social platforms.
About Viacom
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA, reach approximately 700 million households worldwide. Paramount Pictures, America's oldest film studio, is a major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.
About Mass Relevance
Headquartered in Austin, Texas, Mass Relevance is a social acceleration platform that gives brands, media and agencies the power to transform their marketing strategies. The Mass Relevance platform sifts through millions of pieces of social content per minute to identify what matters to clients. Over 400 major brands, sports teams, publishers and broadcasters have partnered with Mass Relevance to create actionable, engaging and visually stunning experiences on every digital screen. In the past three years, Mass Relevance has delivered more than 35 billion pieces of social content to multiple digital surfaces for world-class brands such as Pepsi, Campbell's, GE, Target, Walgreens and Microsoft. Mass Relevance works with all four major broadcast networks and has supported a multitude of iconic events such as the Super Bowl, March Madness, the Academy Awards, and the GRAMMYs. Mass Relevance merged with Spredfast on April 2, 2014, to learn more visit http://www.massrelevance.com/spredfast
Contacts
Viacom
Mark Jafar, 212.846.8961
[...]
or
Mass Relevance
Courtney White, 619.699.9897
[...]
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Viacom News!
The EchoGraph social analytics platform will support Viacom Echo, a client-service offering through which Viacom Velocity creates custom content to deliver measured earned media for advertisers. Echo extends an advertiser's message beyond Viacom's owned and operated linear, digital and mobile screens and into the social ecosystem, including the company's Twitter Amplify and Tumblr partnerships.
Viacom and Mass Relevance have partnered previously to track and measure social integrations for programming and advertiser campaigns including MTV's "MTV Video Music Awards", "MTV Movie Awards" and "Catfish: The TV Show". Mass Relevance is the only certified partner for both Twitter and Facebook and the company has the ability to curate content streams from a broad range of social platforms.
Original Viacom Press Release:
Viacom and Mass Relevance Partner to Launch EchoGraph, Exclusive Social Media Measurement Platform for Advertisers
April 10, 2014 02:12 PM Eastern Daylight Time
NEW YORK--(BUSINESS WIRE)--Viacom Inc. (NASDAQ: VIAB, VIA) and Mass Relevance today announced a partnership to launch EchoGraph, a social media measurement platform that will track and analyze social activity for advertisers. Throughout the 2014 Upfront season, Mass Relevance, which recently merged with Spredfast, will work exclusively with Viacom to measure earned media generated by Viacom client campaigns across Twitter, Facebook, Instagram, Tumblr, Vine, Google+ and YouTube in real time. With EchoGraph, Viacom will provide clients with comprehensive data and analysis regarding reach, social activity, types of engagement, hashtag popularity, influencers and more.
"We have a long history of working alongside this innovative company to help them push the boundaries of the TV and entertainment industry"
The EchoGraph social analytics platform will support Viacom Echo, a client-service offering through which Viacom Velocity creates custom content to deliver measured earned media for advertisers. Echo extends an advertiser’s message beyond Viacom’s owned and operated linear, digital and mobile screens and into the social ecosystem, including the company’s Twitter Amplify and Tumblr partnerships.
"We've cracked the code on how to connect advertisers to the enormous social activity around our networks but, until now, the missing piece was comprehensive measurement," said Jeff Lucas, Head of Sales, Music and Entertainment, Viacom Media Networks. "Through EchoGraph, we can offer clients true accountability and tell the full story of how our custom campaigns carry their brand messages across the social sphere."
"We have a long history of working alongside this innovative company to help them push the boundaries of the TV and entertainment industry," said Jesse Redniss, Chief Strategy Officer, Mass Relevance. "Viacom has always taken a lean forward strategy to define the marketplace, not just move it. The EchoGraph project is a groundbreaking approach in identifying the core value of social TV for their brand partners."
Viacom and Mass Relevance have partnered previously to track and measure social integrations for programming and advertiser campaigns including MTV's MTV Video Music Awards, MTV Movie Awards and Catfish: The TV Show. Mass Relevance is the only certified partner for both Twitter and Facebook and the company has the ability to curate content streams from a broad range of social platforms.
About Viacom
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA, reach approximately 700 million households worldwide. Paramount Pictures, America's oldest film studio, is a major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.
About Mass Relevance
Headquartered in Austin, Texas, Mass Relevance is a social acceleration platform that gives brands, media and agencies the power to transform their marketing strategies. The Mass Relevance platform sifts through millions of pieces of social content per minute to identify what matters to clients. Over 400 major brands, sports teams, publishers and broadcasters have partnered with Mass Relevance to create actionable, engaging and visually stunning experiences on every digital screen. In the past three years, Mass Relevance has delivered more than 35 billion pieces of social content to multiple digital surfaces for world-class brands such as Pepsi, Campbell's, GE, Target, Walgreens and Microsoft. Mass Relevance works with all four major broadcast networks and has supported a multitude of iconic events such as the Super Bowl, March Madness, the Academy Awards, and the GRAMMYs. Mass Relevance merged with Spredfast on April 2, 2014, to learn more visit http://www.massrelevance.com/spredfast
Contacts
Viacom
Mark Jafar, 212.846.8961
[...]
or
Mass Relevance
Courtney White, 619.699.9897
[...]
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Viacom News!
Nick Jr. UK To Premiere "Lily's Driftwood Bay" On Monday 5th May 2014
UPDATE (30/4/2014) - Updated air times for "Lily's Driftwood Bay". Plus, don't forget to visit Nick Jr. UK's official "Lily's Driftwood Bay" website, which is packed full of show information, character bios, exclusive online streaming video clips, games and activities!
The online British and Irish TV guide website Digiguide is reporting the very exciting Nick Jr. UK news that Nickelodeon UK's preschool channel, Nick Jr. UK and Ireland, will start to show the brand-new mixed media animated preschool series "Lily's Driftwood Bay" weekdays at 5:45pm, 5:50pm and 6:05pm (repeated from 6:45pm on Nick Junior UK's plus-one (+1) timeshift channel, Nick Jr.+1)!
"Lily's Driftwood Bay" (52 x 7 minute episodes) is a all-new mixed media animated preschool series commissioned by Nick Jr. UK which is about a little girl who creates an imaginary world from treasures she finds washed up on the beach. The series features a top-notch voice cast which includes Stephen Fry ("QI" ("Quite Interesting"), "The Hobbit", "Blackadder", "Gadget Man"), Peter Mullan ("Harry Potter", "Top of the Lake"), Tameka Empson ("EastEnders", "3 Non-Blondes"), Jane Horrocks ("Sunshine on Leith", "Absolutely Fabulous"), Ardal O'Hanlon ("Father Ted", "London Irish", "My Hero"), Annette Crosbie ("One Foot in the Grave", "Hope Springs") and Richard Dormer ("Game of Thrones", "Good Vibrations", "Fortitude")!
"Lily's Driftwood Bay" follows Lily (Orlagh O'Keefe from Belfast), a five year old who lives in a beach hut on the shore with her Dad (Dormer). Everyday, the sea washes up a curious new treasure, which sparks Lily's imagination about what might be happening 'across the way on Driftwood Bay'. And so, with her best friend Gull - the clever seagull (Paul Currie), an adventure begins as they head off to Driftwood Bay – and its cast of colourful inhabitants.
There's Salty Dog (Mullan), the jolly seafaring sailor with a story for every occasion; Nonna Dog (Crosbie), a sage granny who runs Cockle Café and who's always ready with some advice and a biscuit; Hatsie Hen (Empson), a train-driving hen with a need for speed and a love of excitement; Bull (O'Hanlon), a boisterous bull who always charges head first into things (sometimes literally); Wee Rabbit (Horrocks), a gentle young bunny with a love of art, fairy tales and rainbows; and Lord Stag (Fry) an aristocratic deer with a taste for the finer things in life.
A unique series about making fun and adventure from things that you find, "Driftwood Bay" was created by Sixteen South, based on an original idea from artist Joanne Carmichael, and featuring characters and environments completely created from objects found washed up on the beach.
"Driftwood Bay" received funding from the Northern Ireland Screen Fund supported by Invest NI and part funded by the European Regional Development Fund.
Below is a online streaming video clip featuring Nick Jr. UK's first brand-new "Lily's Driftwood Bay" promo/trailer, from the official "Lily's Driftwood Bay" Facebook profile page, facebook.com/lilysdriftwoodbay:
Huge thanks to NickUKHub!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon & Nick Jr. UK and Lily's Driftwood Bay News!
The online British and Irish TV guide website Digiguide is reporting the very exciting Nick Jr. UK news that Nickelodeon UK's preschool channel, Nick Jr. UK and Ireland, will start to show the brand-new mixed media animated preschool series "Lily's Driftwood Bay" weekdays at 5:45pm, 5:50pm and 6:05pm (repeated from 6:45pm on Nick Junior UK's plus-one (+1) timeshift channel, Nick Jr.+1)!
"Lily's Driftwood Bay" follows Lily (Orlagh O'Keefe from Belfast), a five year old who lives in a beach hut on the shore with her Dad (Dormer). Everyday, the sea washes up a curious new treasure, which sparks Lily's imagination about what might be happening 'across the way on Driftwood Bay'. And so, with her best friend Gull - the clever seagull (Paul Currie), an adventure begins as they head off to Driftwood Bay – and its cast of colourful inhabitants.
There's Salty Dog (Mullan), the jolly seafaring sailor with a story for every occasion; Nonna Dog (Crosbie), a sage granny who runs Cockle Café and who's always ready with some advice and a biscuit; Hatsie Hen (Empson), a train-driving hen with a need for speed and a love of excitement; Bull (O'Hanlon), a boisterous bull who always charges head first into things (sometimes literally); Wee Rabbit (Horrocks), a gentle young bunny with a love of art, fairy tales and rainbows; and Lord Stag (Fry) an aristocratic deer with a taste for the finer things in life.
A unique series about making fun and adventure from things that you find, "Driftwood Bay" was created by Sixteen South, based on an original idea from artist Joanne Carmichael, and featuring characters and environments completely created from objects found washed up on the beach.
"Driftwood Bay" received funding from the Northern Ireland Screen Fund supported by Invest NI and part funded by the European Regional Development Fund.
Below is a online streaming video clip featuring Nick Jr. UK's first brand-new "Lily's Driftwood Bay" promo/trailer, from the official "Lily's Driftwood Bay" Facebook profile page, facebook.com/lilysdriftwoodbay:
Huge thanks to NickUKHub!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon & Nick Jr. UK and Lily's Driftwood Bay News!